The P.A. People
The P.A. People is a specialist integrator and contractor in sound reinforcement, audio visual systems, performance lighting and production communications. Over its almost 50 year history the company…
read moreAustralians over 50 years of age are spending more on live entertainment than people under 50, according to new TEG research.
The findings are based on a TEG Rewards online survey of 1,000 people in August and September this year, along with TEG Analytics event attendance data over a three-year period to 30 June this year.
The results revealed that over 50s represent 34.3% of total spending on live entertainment and spend 7.5% more than under 50s.
TEG’s Managing Director of Data, Digital and Analytics Mazen Kassis explained “the synthesis of our market leading data analytics and research continues to uncover fascinating insights, this time in the over 50s live entertainment audience.
“Leveraging our range of data-driven solutions and actionable insights, savvy brands can measurably enhance their ability to engage with such an audience through their passions, motivations and interests.”
The findings, a part of the ‘50+ and the Leisure Economy’ series, provides a number of significant insights, such as:
• 1.4 million ticket purchasers in Australia over the three-year period covered by the research were individuals over 50
• While sporting events attract the largest volume of over 50s purchasers, the demographic is over-represented in arts attendance
• Musical theatre is very popular with over 50s, who make up 41.7% of purchasers, compared to narrative theatre where those 50+ years make up 30.9% of audiences.
• In relation to overseas travel, the most popular forms are island and beach resorts (48.2%) and cruise ships (47.5%)
• 46.6% of over 50s own a mid-size car, and are 1.2 times more likely to own this type of vehicle than under 50s
• Over 50s constitute 33.2% of the Australian population
The research findings on media consumption for over 50s found some fascinating trends:
• Facebook is by far the most popular social media among over 50s with 63% reporting daily usage
• While television remains the dominant medium for over 50s, with 84% watching TV regularly, newspaper reading is a particular habit of over 50s, who are 1.8 times more likely to read print than under 50s
To find out more about the ‘50+ and the Leisure Economy’ series, contact TEG Analytics on email: analytics@t-e-g.com.au
Image: Crowds at the Gympie Muster country music festival.
5th October 2017 - LIVE PERFORMANCE INDUSTRY GENERATES $1.43 BILLION REVENUE AND 18.78 MILLION ATTENDANCES
13th September 2017 - TICKETEK LOOKS TO ENHANCE CUSTOMER EXPERIENCES THROUGH TECHNOLOGY
6th September 2017 - TEG ANALYTICS AND TEG REWARDS SHINE LIGHT ON GROWTH IN ESPORTS
14th August 2017 - TEG MAKES MANAGING DIRECTOR APPOINTMENTS FOR ASIAN AND NEW ZEALAND OPERATIONS
9th August 2017 - TEG AND HAVAS SPORTS & ENTERTAINMENT PARTNER TO CONNECT BRANDS WITH CONSUMER PASSION POINTS
19th July 2017 - SURVEY SHOWS 98% OF AUSTRALIANS ENGAGE WITH THE ARTS
11th July 2017 - TEG APPOINTS NEW DATA, DIGITAL AND TECHNOLOGY MANAGING DIRECTOR
3rd July 2017 - TEG ANNOUNCES MAJOR MALAYSIAN TICKETING ACQUISITION
22nd May 2017 - INFLATED TICKET RESALE PRICES IMPACTING CONSUMERS’ DISCRETIONARY ENTERTAINMENT SPENDING
19th April 2017 - TEG ANALYTICS DISCOVERS AUSTRALIA’S ‘ENTERTAINMENT GENE’
15th March 2016 - AUSTRALIANS SPEND $2.5 BILLION ONLINE IN 2015 ON TICKETS TO SHOWS, FILMS AND EVENTS
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