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Inflated ticket resale prices impacting consumers’ discretionary entertainment spending

Inflated ticket resale prices impacting consumers’ discretionary entertainment spending
May 22, 2017

Inflated and sometimes unnecessary ticket resale prices are impacting on Australian consumers’ discretionary entertainment spending, depriving other events and sector of vital patronage and income.

That was the view expressed by Harley Evans, Managing Director and owner of moshtix and The Ticket Group, during an animated debate on ticketing issues and reselling at the Asia-Pacific Venue Industry Congress in Sydney today. 

While the Congress’ ‘World of Ticketing’ panel addressed a range of ticketing issues, it was during the debate on ticket resales where debate became most heated.

Addressed by Evans along with Steven Baillie, Head of Ticketing Services, Sydney Opera House; Matt Davey, Chief Executive and Managing Director, TicketDirect International; Mark Heaton, General Manager of Sales and Business Development for Ticketmaster in Australia and New Zealand; Cameron Hoy, Managing Director, Ticketek and moderated by Matthew Lazarus-Hall, Managing Director and Founder of Uncommon Cord Pty Ltd, the panel expressed diverging views on the issue of ticket resales.

With industry and consumer concern over resale sites appropriating ticketing inventory and the online presence of unofficial ticket sellers often confusing ticket buyers, it was Harley Evans who highlighted “we are seeing that when people pay more for entertainment tickets than they should, that is impacting their other spending and reducing them going to other events, eating out or enjoying other entertainment.”

With Ticketmaster frequently under fire for its Ticketmaster Resale site, and its apparently selective use of the technology for certain events, Mark Heaton was acknowledged for being brave in attending the panel and defending Ticketmaster’s position.

In response to criticism, Heaton explained “we act to provide a service to the customer and there is a massive resale market out there and we have a bunch of tools in place to try and limit the instance of resale.

“And we do, we spend more than any other agency in trying to block bots (and) we block IPs that are not human.

“We have billions of bot attacks each year and try to limit the instance of resale.”

Heaton went on to revisit the issue of dynamic pricing, stating “technologies like out Platinum resale ... which provides the artist with an audit of the event is hugely popular around the world ... it is our resale buster (but) is not widely embraced in Australia as dynamic pricing as there is still some hesitation about selling tickets above face value.

“But it sets a price to the level the market demands and reduces the amount of secondary activity.”

He also explained how credit card linked ticket entry “reduces the instance of resale” in other markets.

Commenting on the recent arrivals of StubHub, Queen of Tickets and SeatGeek in the market, Heaton added “if a secondary ticket market exists, Ticketmaster is going to participate in it.”

In response, Cameron Hoy highlighted how Ticketmaster Resale “was a key driver of your (Ticketmaster’s) profits and you can’t pretend its something you are reluctant to be in.”

Members of the panel then went on to express their frustration at how internet search engines such as Google consistently place reseller sites about official agencies, driving consumers towards often inflated and sometimes fraudulent ticket sales.

The 2017 Asia-Pacific Venue Industry Congress, the annual conference of the Venue Management Association (Asia and Pacific) is being held at the Hyatt Regency Sydney until 23rd May.

Click here for details of the Venue Industry Congress in the Australasian Leisure Management industry Calendar.

Image: The Asia-Pacific Venue Industry Congress World of Ticketing panel. From left: Matthew Lazarus-Hall, Steven Baillie, Mark Heaton, Matt Davey, Cameron Hoy and Harley Evans.

17th May 2017 - PROMOTERS SLAM EXCLUSIVE WELLINGTON VENUES TICKET DEAL

13th May 2017 - LABOR SHADOW MINISTER SLAMS GOOGLE AND VIAGOGO OVER SALES OF FAKE CONCERT TICKETS

12th May 2017 - WACA TO HOST DECEMBER ASHES TEST

4th May 2017 - LIVE PERFORMANCE AUSTRALIA CALLS FOR FEDERAL GOVERNMENT TO ‘STOP THE BOTS’

20th April 2017 - CONSUMER NZ INVESTIGATES TICKET RESELLERS

11th April 2017 - VENUE MANAGEMENT ASSOCIATION LOOKS TO BIGGEST EVER CONGRESS 

22nd March 2017 - SENATE PASSES RESOLUTION CALLING FOR REFORM OF LAWS AGAINST TICKET SCALPING

9th March 2017 - TICKETMASTER DEFENDS RESALE WEBSITE 

1st February 2017 - VMA OPENS NOMINATIONS FOR 2017 VENUE PROFESSIONALS AWARDS

19th May 2016 - ASIA-PACIFIC VENUE INDUSTRY CONGRESS 2016 ATTRACTS RECORD DELEGATES

14th October 2015 - MOSHTIX SOLVES HARD TICKET HEADACHES WITH SOCIAL TICKETING PORTAL 

1st December 2014 - MOSHTIX HITS BEAT WITH DEBITSUCCESS 

16th July 2014 - TICKETING REVOLUTION FOR NEW ZEALAND PROVINCIAL RUGBY 

3rd September 2013 - TICKETDIRECT’S ACQUISITION OF DASH TICKETS TO ENABLE GROWTH IN NEW ZEALAND TICKETING SECTOR 


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We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

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