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Auckland’s Eden Park looks to concert market as revenue generator

Auckland’s Eden Park looks to concert market as revenue generator
October 30, 2019

Auckland’s Eden Park has submitted a proposal to host up to six concerts per year as part of ongoing efforts to create new revenue streams, while New Zealand’s largest stadium has been given the green light to stage its first-ever Sunday night cricket match.

The move by the Eden Park Trust Board is also a means to avoid the current process whereby approval for a single concert can cost $100,000 and take up to 18 months to realise.

Trust Chairman Doug McKay told the website that the application would be entered this month, but could take up to a year to receive approval.

Eden Park appears to be adopting a strategy that would give it the flexibility to host up to six concerts, and then look for events to fill these slots. The staging of music events is said to be vital part of securing the stadium’s future after Auckland Council in March approved a $63 million funding package for the venue consisting of $53.5 million of loans to address the stadium’s debt, and a $9.8 million grant for essential maintenance work over the next three years.

Commenting on the application, McKay stated “we have to get our concerts to get more financially independent, to be able to afford over and above what the council is giving us support for.

“There’s a lot to do at the Park, and we need a new source of revenue.”

Eden Park currently has a conditional right under Auckland’s Unitary Plan to stage up to six concerts per year, but each needs individual resource consent. Stuff said the prospect of more concerts at Eden Park has divided opinion, with former Prime Minister Helen Clark, who lives locally, a vocal opponent.

McKay added “we’re not asking for anything that we are not entitled to already in the Unitary Plan.

“Then, if successful, we’ll give the community the commitment as to the type and nature of acts we will try to attract.”

McKay said the application will initially be entered to Auckland Council, but he expects it to go before the Environment Court, which he described as “not a bad thing” if it happened, noting “I think a concert at Eden Park would be the best concert-goer experience you can have, two-thirds of the audience would be seated, there are the corporate boxes, it has easy access to transport – it would be a great experience for people.”

Earlier this week, it was announced that Eden Park will stage a rugby league-rugby union double-header next year after the city’s two franchises teamed up on a groundbreaking initiative.

Image: Eden Park

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12th April 2019 - Auckland Council agrees Eden Park loan and capital funding

6th March 2019 - Eden Park to host international rugby league triple-header

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20th February 2019 - Eden Park partners with TEG Live to present Mandela My Life: The Official Exhibition

15th February 2019 - Eden Park to host three sporting codes in 24 hours

29th January 2019 - Eden Park annual report shows cost of resource consent applications

11th January 2019 - Report suggests grim financial future for Auckland’s Eden Park

24th October 2018 - Eden Park team retains Australasian Leisure Management communication and marketing award

30th August 2018 - Eden Park gets lighting makeover

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25th July 2018 - Eden Park to decide next steps on LifePod Appeal concert

22nd July 2018 - Massive backing for planned 2019 charity concert at Auckland’s Eden Park

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