AusLeisure

Data insights platform ActiveXchange, has released advanced Movement Data to support better planning, investment and operations decisions - helping partners in organised sport and recreation attract commercial revenue and funding.

The advanced Movement Data platform complements ActiveXchange’s existing network of comprehensive local data on organised community sport, recreation and leisure. This enhanced platform will enable organisations to know who is visiting any location to understand levels of equity of use of every facility, place and space, and to ultimately support better planning, investment and operations decisions.

Alex Burrows, founder and Chief Executive, ActiveXchange notes that the company continues to seek out, acquire, configure and validate the most accurate, relevant and consistent data to enable organisations to focus on growth and impact, stating “we do this globally for a network of 1,000+ organisations. Our Movement Data uses GPS signals from 50,000+ apps on 600 million+ devices to provide a detailed analysis of specific sites, with information on the profile of usage and users.”

Building on from ActiveXchange’s groundbreaking Movement Data platform which was launched in 2021, the advanced platform now includes features such as:

• Site and location analysis of any shape and size
• Specific time and day analysis
• Dwell time analysis within different areas of a site
• Point of home (origin) location of users of sites and locations
• Sector benchmarks, trends and activation forecasting
• Heat mapping within areas of a site

Using the point of home location data, ActiveXchange appends a wide range of additional datasets in the form of add-on modules to generate even more insights about visitors to any space or location. This informs and facilitates connections with the most relevant brands and sponsors, as well as funding partners.

These modules include:

• PartnerMatch - to enable commercial teams to maximise revenue generating partnerships and activation opportunities
• Community Reach - to ensure your facilities, spaces and places are meeting the needs of all types of residents through visitor profiling (deprivation, ethnicity, health, employment and education)
• Mobility (and carbon tracking) - to shape more efficient, environmentally sustainable, and active travel networks, while increasing accessibility to different types of facilities, spaces and places for different types of local communities.
• Sport growth and impact intelligence (local activation solutions) - drawn from across the wider ActiveXchange network of integrated data (delivery) partners, designed to better connect those who deliver and administer with those that plan and invest into activating local communities.

Burrows advises “know your community. Grow your community. This is about ensuring any organisation, no matter their size or experience with data can now easily understand what’s working, what’s not, so what next. Putting the right offer, in the right place, at the right time, for the right community! This important release will help our network to better focus their own resources, and through the modules also aid in the discovery of new funding and delivery partnerships.”

Click here to contact ActiveXchange through their entry in the Australasian Leisure Management Supplier Directory.

Related Articles

23rd October 2024 - ActiveXchange sponsors Activation Showcase event

19th July 2024 - ActiveXchange and SportWest extend data partnership

25th June 2024 - ActiveXchange names new APAC General Manager

8th April 2024 - Alexandra Ash named APAC Chair at ActiveXchange

28th January 2024 - ActiveXchange adds customer acquisition dashboard to the operator platform

9th November 2023 - ActiveXchange releases ‘Social Value of Sports’ Platform Module

23rd October 2023 - Exercise New Zealand joins the ActiveXchange data network

13th October 2023 - ActiveXchange extends Recreation Aotearoa partnership

25th July 2023 - Active Village Project and ActiveXchange partner to launch the Victorian Movement Data Initiative

5th June 2023 - ActiveXchange releases community profile tool for AUSactive members

2nd May 2023 - James Ellender moves from ActiveXchange to Head AFL’s Western Sydney Expansion Hub

23rd February 2023 - Partnership extended between SportWest and ActiveXchange

9th December 2022 - ActiveXchange releases National Infrastructure Database Dashboard inside its SportsEye platform

11th October 2022 - ActiveXchange announces Head of Data Science appointment

12th August 2022 - ActiveXchange partners with mapping software and location services provider Mapbox

3rd May 2022 - ActiveXchange announces Chief Technology Officer appointment

13th April 2022 - ActiveXchange announces new Head of Commercial Partnerships for Australia and New Zealand

10th January 2022 - ActiveXchange and ARI NSW announce new partnership

29th November 2021 - ActiveXchange secures second PLA award win for best use of technology

10th September 2021 - SportWest announces data partnership with ActiveXchange

11th May 2021 - ActiveXchange partners with Royal Life Saving to deliver water safety data

26th February 2021 - Global Leisure Group teams with ActiveXchange and SportsEye New Zealand

5th November 2020 - ActiveXchange’s data analysis to expand VICSWIM program and help children get back to swimming

25th July 2019 - ActiveXchange’s SportsEye platform secures major Sport, Recreation and Play Industry Innovation Award

11th July 2018 - Jonas Leisure supports new ActiveXchange industry insights

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.