Alexandra Ash named APAC Chair at ActiveXchange

April 8, 2024

Industry data platform ActiveXchange has announced the appointment of former Gymnastics Australia Chief Executive Alexandra Ash as Chair of its APAC region business.

Advising that the appointment “comes at a really exciting stage in the ActiveXchange journey with the launch of several key national partnerships, and the successful close of a seed funding round which will accelerate our service offering and growth”, a statement from the company states “

Ash’s extensive experience at the YMCA, Western Leisure Services and as CEO of Gymnastics Australia and most recently as President of the Royal Life Saving Society will further align how ActiveXchange works hand in hand with the sector, respecting the individual data journeys and levels of data maturity of each organisation.”

Looking forward to here new role, Ash stated “the opportunity to take on this role and lead the APAC region for ActiveXchange is irresistible.

“With the ongoing need for greater data and consumer insights to drive decision making, ActiveXchange is at the forefront to amplify opportunities for sport, leisure and recreation industries. I am thrilled to continue to work with Martin, with his guidance as an Ambassador, and to work alongside Alex and the team.”

Ash steps into the role previously held by Martin Sheppard, who has guided ActiveXchange since it’s full launch in 2019.

This has seen ActiveXchange bring together data on millions of members and participants to provide a first-of-its-kind insight service across Australia and New Zealand.

Sheppard, who now steps into an ambassador role in which he will continue to support and guide the organisation, also played an important role to driving ActiveXchange’s expansion into North America and Europe.

Alex Burrows, ActiveXchange founder and Group Chief Executive, added “on behalf of the Group Board, Exec and Leadership teams I’d like to thank Martin for such an important contribution. His passion, expertise and hands on support has made a huge difference.

“In the early months and years of any company you need sector leaders to believe in a vision and help you to nurture concepts - I couldn’t have asked for more.”

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28th January 2024 - ActiveXchange adds customer acquisition dashboard to the operator platform

26th January 2024 - Gymnastics Australia Chief Executive Alexandra Ash resigns

19th December 2023 - Royal Life Saving announces NSC collaboration

9th November 2023 - ActiveXchange releases ‘Social Value of Sports’ Platform Module

23rd October 2023 - Exercise New Zealand joins the ActiveXchange data network

13th October 2023 - ActiveXchange extends Recreation Aotearoa partnership

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25th July 2023 - Active Village Project and ActiveXchange partner to launch the Victorian Movement Data Initiative

5th June 2023 - ActiveXchange releases community profile tool for AUSactive members

2nd May 2023 - James Ellender moves from ActiveXchange to Head AFL’s Western Sydney Expansion Hub

23rd February 2023 - Partnership extended between SportWest and ActiveXchange

9th January 2023 - ActiveXchange appoints Richard Boyle as General Manager of Operations

9th December 2022 - ActiveXchange releases National Infrastructure Database Dashboard inside its SportsEye platform

11th October 2022 - ActiveXchange announces Head of Data Science appointment

12th August 2022 - ActiveXchange partners with mapping software and location services provider Mapbox

22nd July 2022 - ActiveXchange announces key appointment for Western Australia

5th July 2022 - ActiveXchange launch upgraded SportsEye platform

3rd May 2022 - ActiveXchange announces Chief Technology Officer appointment

11th July 2022 - National Sports Convention founder Martin Sheppard explains vision to make the most of a ‘generational opportunity’ for sport

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