AusLeisure

As part of a commitment to delivering the best data intelligence for the aquatic, fitness, recreation and sport industry, ActiveXchange has announced the official launch of its new and improved platform - SportsEye v2.0.

The new platform from the multi-award-winning data intelligence specialist makes it easier, simpler and faster for users to manage and access their data and connect their data to extensive third party data.

By integrating third-party membership management systems across the sector with ActiveXchange’s predictive modelling to forecast the likely outcomes and impacts, SportsEye brings together the information to help partners make more informed decisions.

Creating a platform that that it describes as “a game-changer on how data and insights are produced, accessed and viewed”, the new platform results from significant investment, including a Federal Government grant, and the efforts of ActiveXchange’s data science teams over the last 18 months.

ActiveXchange Chief Executive James Ellender said he is looking forward to continuing rolling out SportsEye v2.0 to subscribers, advising “we’re thrilled about the evolution of the product, which will enable a worldwide commitment to best practice data use, market and business intelligence, and an environment of shared learnings.

“This next-generation technology will allow our network to play a significant role in our collective vision to get more people, more active, more often through using tangible and significant insights to make data-led, evidence based decisions.”

Over 100 national and state sport organisations across Australia and New Zealand are using the SportEye platform including local governments, peak bodies, leisure and recreation facilities and state and national sport organisations.

SportsEye v2.0 will allow users to access historic data sets as well as all the benefits from the integration with SportsEye Academy where they can access training material and industry presentations.

Users will also be able to access their account via smartphone and tablet devices anytime and anywhere.

Going forward, ActiveXchange hopes this cutting-edge technology will be a turnkey solution across the globe with the ability to use it in any country, any region or any city to provide a picture around participation, social value, community profile and consumer index.

ActiveXchange is committed to being an independent, agnostic aggregator of data to help the entire network harness the true power of traditionally siloed information. Our expert data and tech team create simple, understandable insights that our partners can use to reach their strategic objectives.

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