AusLeisure

Data intelligence company, ActiveXchange, has partnered with AUSactive to open its data repository platform, the National Infrastructure Database, which also includes Census Community Profile information, to the peak body’s members.

Already AUSactive’s Data Partner, since 2022 ActiveXchange has been regularly supplying relevant data and insights across aquatics, fitness and community sport, working towards a common goal of increasing physical activity and providing Australians more access to opportunities to be more active.

Announcing the data sharing, AUSactive’s General Manager of Corporate Services and Commercial, Paul Ritchie stated “our members have a strong affinity to their local communities, which in the context of developing programs and services to meet those needs, having a tool like the National Infrastructure Database will provide a data-driven approach to their businesses and significantly help with decision making..

A first of its kind in our region, ActiveXchange’s National Infrastructure Database (NID) provides aquatic, fitness and community sport facilities, managers and trainers with access to an industry view of facilities in their locality via an interactive mapping tool, which can also be overlaid with community profile data, to provide a more comprehensive visualisation of the community around their business.

The data will save time and costs in developing successful marketing and growth strategies, with the collaborative network providing the industry with the opportunity to make better-informed decisions that positively impact local communities across Australia.

Launching these tools, ActiveXchange Head of Customer Success and Partnerships, Ricki Jones noted “for our customers to make data-driven decisions, they need access to clear and relevant information displayed in a way they can understand.

“This tool ensures that anyone within an organisation can use our platform with confidence to find the answers they need for planning and decision-making.”

Jones recently presented the NID to AUSactive members in a webinar where initial feedback was resoundingly positive.

The webinar can be viewed on YouTube at https://youtu.be/dPaU1a2O54k

Click here to contact ActiveXchange via their entry in the Australasian Leisure Management Supplier Directory.

Images courtesy of ActiveXchange.

Related Articles

30th May 2023 - Countdown for entries to AUSactive National Awards 2023

2nd May 2023 - James Ellender moves from ActiveXchange to Head AFL’s Western Sydney Expansion Hub

28th April 2023 - AUSactive Chief Executive says fitness can ‘save’ Medicare

6th March 2023 - AUSactive highlights urgent need for Federal Budget to prioritise physical activity

23rd February 2023 - Partnership extended between SportWest and ActiveXchange

25th January 2023 - AUSactive calls for boldness and creativity in Federal health system review

9th January 2023 - ActiveXchange appoints Richard Boyle as General Manager of Operations

30th December 2022 - AUSactive survey suggests fitness programs for older adults will be key exercise trend in 2023

20th December 2022 - AUSactive highlights having ‘come a long way’ in its advocacy

9th December 2022 - ActiveXchange releases National Infrastructure Database Dashboard inside its SportsEye platform

24th October 2022 - AUSactive Awards recognise excellence in Australia’s fitness industry

11th October 2022 - ActiveXchange announces Head of Data Science appointment

30th September 2022 - AUSactive’s strategic priorities for all levels of government to be presented at Senior Management Summit

12th August 2022 - ActiveXchange partners with mapping software and location services provider Mapbox

5th July 2022 - ActiveXchange launch upgraded SportsEye platform

10th January 2022 - ActiveXchange and ARI NSW announce new partnership

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.