Latest News

Back to Latest News back


2021 Adelaide Festival beats box office target

2021 Adelaide Festival beats box office target
March 16, 2021

Despite reduced venue capacity and other challenges posed by COVID-19, she 2021 Adelaide Festival sold almost 61,000 tickets and achieved a box office income of more than $3.7 million as of last Friday - prior to its final weekend of performances,

The 2021 edition of the Festival, which ran from Friday 26th February to Sunday 14th March comprised 70 events and, while including few international artists or shows due to the pandemic, it did feature a record 14 Australian premieres and 18 events exclusive to Adelaide.

Results announced as of last Friday morning show that the Festival has already surpassed its box office target of $2.77 million, with 60,958 tickets sold so far, despite the impact of border closures and venues operating at only 50 to 75% of their usual capacity.

At the same time last year the Festival had sold 81,446 tickets across 73 events to achieve total box office income in excess of $5.3 million (all figures exclude WOMADelaide).

Adelaide Festival Executive Director Elaine Chia said the 2021 Festival had required a leap of faith by everyone involved, including artists, arts companies, sponsors and ticket buyers.

Chia told InDaily “not only have we surpassed our box office target in the most trying of times, but attendance across the festival was incredible, our interstate visitors remained steadfast and responses from audiences have been phenomenal.”

Sold-out 2021 shows include Gravity & Other Myths’ acrobatic spectacular The Pulse, performed at Her Majesty’s Theatre over eight sessions with the 30-strong Aurora choir; film premiere My Name is Gulpilil; Restless Dance Theatre’s Guttered; Slingsby and State Theatre Company SA co-production The Boy Who Talked to Dogs, First Nations food series Ngarku’adlu, and many of the chamber music experiences at UKARIA Cultural Centre.

The highest-selling shows were the centrepiece opera A Midsummer Night’s Dream, The Pulse, solo theatre performance A German Life, musical Fangirls and Sydney Dance Company’s Impermanence (performed with the Australian String Quartet). Free installation The Plastic Bag Store, by New York City artist Robin Frohardt, attracted more than 12,000 people across the Festival.

Image courtesy of Tourism South Australia.

Related Articles

3rd March 2021 - Adelaide Fringe venues cautioned over breaching COVID restrictions

24th February 2021 - Adelaide Fringe events transform the city with open-air entertainment

18th February 2021 - Adelaide Festival announces new ‘pop-up’ entertainment hub

10th February 2021 - Adelaide Festival Centre’s major performance space to close for up to seven months from mid-July

4th February 2021 - Adelaide Fringe Festival leads the way for arts events during new COVID normal

14th January 2021 - Adelaide’s Summer Sounds Festival to feature COVIDSafe pens to ensure fans’ social distancing

9th January 2021 - Adelaide to host international exhibition tournaments

21st December 2020 - Adelaide Fringe launches innovative and creative 2021 festival program

3rd December 2020 - Adelaide Festival Artistic Directors discuss why 36th Adelaide Festival is special

19th November 2020 - South Australian COVID-19 circuit breaker sees Adelaide Festival Centre cancel all performances

30th October 2020 - South Australian Government withdraws from hosting Adelaide 500 in 2021

25th October 2020 - Adelaide Guitar Festival to become annual event reaching more regional communities

20th October 2020 - Adelaide Festival Centre’s OzAsia Talks focus on cultural engagement between Australia and Asia

14th October 2020 - Adelaide Festival Centre reports 77 shows cancelled during Coronavirus shutdown

13th October 2020 - Plan for Adelaide Festival 2021 to be held in outdoor event spaces

1st July 2020 - Adelaide Fringe Festival delivers another record-breaking year

28th November 2019 - Adelaide Fringe 2020 program celebrates diamond anniversary

20th June 2019 - Adelaide Festival secures extra funding in South Australian budget

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues


TicketSearch Pty Ltd

TicketSearch is focused on providing businesses, organisations, and venues with affordable, efficient, and powerful self-managed ticketing solutions. The organisation has offices in Australia, New…

read more

Attractions / Entertainment / Technology / Ticketing / Venues


SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues


Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues



BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness


APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology



As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business