Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…read more
1Rebel partners to open gyms across the Middle East and North Africa
UK-based fitness studio has entered a partnership to enter the Middle Eastern and North African fitness market, expanding the brand's plans to grow its footprint globally.
Set to enter the Australian market in 2020, the boutique studio operator has signed an agreement with Pulse Fitness and Sports Company, which will see the development of the 1Rebel brand in seven countries - Saudi Arabia, the United Arab Emirates, Oman, Bahrain, Kuwait, Jordan and Egypt.
Established last year, Pulse Fitness and Sports Company (which is not related to US-based equipment supplier Pulse Fitness) was created to develop boutique fitness opportunities in the MENA region.
The company was founded by Nathan Clute and Fahad Al Hagbani – who previously founded BodyMasters and Fitness Time, the largest chain of fitness centres in the Middle East with over 150 locations.
The collaboration between 1Rebel and Pulse offers future potential to also expand Pulse’s own boutique fitness brand, MAVERX, outside of the Middle East.
Introducing the partnership, James Balfour, co-founder and Chief Executive of 1Rebel, stated “when we looked to enter the Middle East market, and after doing our diligence, we quickly realised that there was only one partner we wanted to work with.
"The Al Hagbani family is, by far, the most experienced operator of fitness facilities in the region."
Al Hagbani added "the agreement truly embodies the spirit of partnership, as it brings together two parties that are the best in their respective areas, with a shared vision and, once combined, an unmatched set of capabilities that will ensure we deliver the best boutique fitness experience in the region.”
Clute went on to advise on LinkedIn “(we) couldn't be more excited to announce our partnership … Fahad Alhagbani and I, working closely with James Balfour and Giles Dean and the entire 1Rebel team, will be developing a network of amazing locations across the Middle East and North Africa.”
Image: The founders of 1Rebel and Pulse Fitness have signed a deal to open studios across the MENA region. Courtesy of 1Rebel.
4th November 2019 - New Platform gym opening coincides with third Dubai Fitness Challenge
12th January 2019 - 1Rebel becomes first gym chain to ban plastic bottles
27th December 2018 - London’s 1Rebel looking to Australian fitness expansion
11th November 2018 - Dubai Fitness Challenge looks to encourage increase in activity
14th May 2018 - Tough Mudder to expand in Middle East with Oman events
18th November 2017 - UAE fitness educator to deliver first instructor courses for Saudi women
5th September 2017 - Global wellness brand set to launch new centres in Saudi Arabia
27th June 2017 - Fitness First introduces athlete innovations at new Dubai club
17th March 2017 - Fitness First Middle East to open women-only gyms in Saudi Arabia
25th July 2016 - Burj Khalifa opens fitness and wellness retreat for public use
13th April 2016 - Fitness First opens new facilities in Kuwait
24th January 2016 - Fitness First marks 10 years in the Middle East
22nd December 2015 - UFC Gym to open first Arabian Gulf club in Dubai in 2016
23rd October 2014 - Fitness First’s Arabian Gulf expansion continues with Kuwait club opening
29th July 2013 - Outdoor gym equipment installed on Doha Corniche
30th April 2013 - Women’s sports clubs apply for licences in Saudi Arabia
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…read more
At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…read more
Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…read more
Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…read more
With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…read more
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd. Click here to view the VIVATICKET Pty Ltd listing. 19th July 2018 - ENTA…read more
Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!