SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…read more
Fitness First marks 10 years in the Middle East
Global fitness group Fitness First has marked 10 years of operations in the Middle East - since opening its first club at Dubai’s Ibn Battuta Mall in January 2006.
Owned by the Landmark Group, Fitness First now has more than 60 clubs in the region.
The 10 years have seen a series of achievements, including the Arabian Gulf’s first ladies only clubs, which according to a company spokesperson “took the Middle East to new heights, offering a facility where ladies can feel free to exercise with confidence and privacy, as well as the best classes, equipment and service.”
During its 10 years, Fitness First has pioneered fitness concepts such as MYZONE, XFit, Swing Yoga, Freestyle Group Training, T.U.F.F. and Nutrition by Fitness First.
Commenting on the decade of Fitness First’s achievements, Fitness First Middle East Chief Operating Officer George Flooks stated “the milestone not only marks off a decade of our excellence in fitness innovation and workout solutions but is also a flag point for us to race further as we continue to motivate people to lead a healthy, active and energetic life.
“The difference lies in our unparalleled expertise at offering the latest innovation and state-of-the-art fitness offerings, world-class club spaces, internationally accredited trainers and friendly customer service.”
As part of its 10 years anniversary celebrations, Fitness First is offering 10 months of membership for the price of six months and a 10% discount on three and six personal training sessions.
Members who joined Fitness First in 2006 will also be honoured with an upgrade to platinum plus membership statues which will entitle them to access community and platinum clubs.
A referral program is also made available where members referring friends to join in receive a specially designed 10-year anniversary T-shirt. A lucky draw will be conducted exclusively within the UAE clubs for surprising gifts.
Flooks added “we enter this year with an enormous sense of pride and accomplishment not only in terms of our fitness offerings but also the profound legacy of our trainers and club members who actively use our facilities and live our dream of being world-class trainers and fitness experts.
“We are elated to see that not only are our offerings embraced but also further developed with ingenuity to establish a leading position in the fitness industry.”
Sharing further expansion plans, George Flooks announced “we are geared up for more (with) our exclusive Xfit studio that’s coming up in Uptown Mirdif in Dubai soon. We also have clubs coming up at Bawabat Al Sharq in Abu Dhabi, Juffair Mall in Bahrain and at Fintas in Kuwait.”
Expressing her satisfaction on a decade of fitness experience with Fitness First, the group’s oldest club member Nader Najia stated “I began training with Fitness First 10 years back (with a) goal to improve my balance, endurance and stamina.
“But with the excellent fitness facilities and encouraging trainers I noticed that my strength was improving as well as my motivation. All this would not have happened without Fitness First. Thanks again for helping me maintain an active and healthy lifestyle.”
Click here to visit the Fitness First Middle East website.
Images courtesy of Fitness First Middle East.
2nd October 2015 - FITNESS FIRST REACHES 60 LOCATIONS IN THE MIDDLE EAST
31st August 2015 - FITNESS FIRST OPENS EXCLUSIVE GRAVITY CLUB IN SINGAPORE
15th February 2015 - FITNESS FIRST MIDDLE EAST INTRODUCES MYZONE AND NUTRITION SERVICE
23rd October 2014 - FITNESS FIRST’S ARABIAN GULF EXPANSION CONTINUES WITH KUWAIT CLUB OPENING
15th July 2014 - FITNESS FIRST OPENS NEW FACILITIES IN UAE
10th August 2012 - LANDMARK GROUP EXPANDS FITNESS FIRST OPERATIONS IN DUBAI
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd. Click here to view the VIVATICKET Pty Ltd listing. 19th July 2018 - ENTA…read more
APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…read more
revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…read more
At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…read more
Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…read more
METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities. Our team’s…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!