Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…read more
Woolworths backs Australian cricket from grassroots to the elite level
With the 2018/19 season underway, Cricket Australia has joined forces with Woolworths in a series of partnerships to support all levels of the game.
Replacing longstanding sponsor Milo, Woolworths is backing the Cricket Blast junior participation program while also becoming the Official Partner of the Men's International Cricket Team and Series’ and Official Supplier of the KFC Big Bash League and Women’s Big Bash League.
The most high profile element of the new partnership has been a series of videos and advertisements encouraging children to ‘Join the Fun’ by taking part in the new Woolworths Cricket Blast program.
The new program is replacing the in2CRICKET and T20 Blast programs in schools and clubs from this season.
The promotion takes the form of a music video, with an original cricket rap performed by a diverse range of youngsters wearing various Big Bash franchise colours.
Commenting on the campaign, Cricket Australia Executive General Manager, Events and Leagues Anthony Everard stated “I am very excited about the roll out of this youthful and fun campaign to promote the highly anticipated Woolworths Cricket Blast program.
“The campaign helps to show all of the positive aspects of getting involved in our great sport to kids and has also been designed to be as useful as possible to the many people working within grassroots cricket to attract and encourage the next generation of players and fans.”
Customisable flyers and posters are also available for schools and cricket clubs to increase the local flavour of the campaign.
In addition to the naming rights of Woolworths Cricket Blast, Woolworths will be involved with the Mascot Challenge, a school program for kindergarten to year two students, junior cricket formats, regional talent academies, as well as male underage teams and championships.
Acknowledging the value of the partnership, Cricket Australia chief executive James Sutherland stated “we are delighted to have Woolworths on board as a partner across the Australian junior cricket pathway and to have them providing support from grassroots to elite levels of the game.
"We are confident that the Woolworths team, together with cricket’s 4,000 clubs and thousands of volunteers, will bring this partnership to life in a positive way, making it easier and fun for more kids to eat well, be active and play cricket.”
3rd October 2018 - Kevin Roberts named new Cricket Australia Chief Executive
14th September 2018 - Out-of-court settlement ends Cricket Australia abortion comment sacking saga
13th April 2018 - Cricket Australia secures $1.2 billion broadcast deal
29th March 2018 - Magellan quits Cricket Australia Test sponsorship
27th March 2018 - Awkward choices for Cricket Australia in wake of ball tampering scandal
11th January 2018 - Cricket Australia and Milo end 25 year sponsorship of junior game
17th November 2017 - New AusPlay figures show football leads sport participation rates in Australia
20th September 2017 - Cricket Australia reports record participation numbers
2nd August 2017 - Cricket Australia and players’ union reach landmark pay deal
11th March 2015 - Cricket looks to reverse skills decline trend in children
16th September 2014 - Cricket attracts more than a million participants
30th August 2013 - Record numbers playing cricket
12th April 2010 - MIlo cricket attracts 9,500 children
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…read more
Sports Padding At Rae-Line we manufacture high quality sports padding, gym mats, foam mats and protective padding, suitable for a range of different facilities. Our sports padding is…read more
Ecoline is a highly experienced and skilled company that offers world-first technology in safety, protects the environment and provides a unique and challenging custom-made adventure and educational…read more
HQH Fitness is an international company that specialises in improving the health, fitness and wellness of people everywhere. We are the South Pacific distributors for Total Gym/GRAVITY Education and…read more
SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…read more
Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…read more
Life Fitness Cardio Life Fitness Strength Hammer Strength Group Cycling Rowers Certified Refurbished Freeweights Benches & Racks Flooring Life Fitness is the global leader in the fitness…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!