Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia and Australia, Technogym exports its…read more
Viva Leisure opens Titanium branded Club Lime Pyrmont
Viva Leisure has today opened its first Titanium branded fitness facility in the inner Sydney suburb of Pyrmont.
Nearly two years in the making, Club Lime Pyrmont marks the introduction of Viva Leisure’s first premium facility, with high quality fitout and design, state-of-the-art equipment, outstanding group fitness spaces, 24/7 opening and no lock-in contracts.
In launching the new brand, the ASX-listed operator introduced an integrated marketing campaign with creative company The Station Agency - executed across outdoor, digital, social, Spotify and search - built off a hyper-local strategy to connect with potential members in the immediate vicinity of the club.
"With this in mind, our campaign has been created specifically for the people of Pyrmont, combining an understanding of their gym-going desires and frustrations, with familiar local references, to hero the different parts of the Club Lime experience."
Since becoming the first health group club to list on the Australian Stock Exchange in June 2019, Viva Leisure Limited Chief Executive and Managing Director, Harry Konstantinou advised that the business has grown to become the second largest health club owner in Australia.
Konstantinou added “Club Lime is our premium health club brand and our new Pyrmont location will be our first Titanium level club. Our Pyrmont location will offer the local community something they have never seen before.
"The messaging and awareness being created by The Station Agency in anticipation of our opening in April 2020 is exciting for us, and the campaign has already generated significant expressions of interest from the community.”
Click here to view a virtual walk-through of the new facility.
Images show the new club (top) and its promotion (below).
11th January 2021 - Viva Leisure to acquire six Pinnacle Health Clubs in Victoria
2nd December 2020 - Australian Institute of Fitness predicts top industry trends for 2021
27th November 2020 - Viva Leisure looks to drive growth with $30 million capital raising
15th June 2020 - New Queensland retail centre to feature Viva Leisure brands
25th May 2020 - Viva Leisure prepares for gym reopenings
26th March 2020 - Viva Leisure sheds more than 1,000 staff in 48 hours
2nd March 2020 - Viva Leisure reports ongoing growth and reveals new boutique brand
14th February 2020 - Viva Leisure opens new sites and completes Fit n Fast Health Clubs acquisition
3rd February 2020 - Club Lime beta tests new Life Fitness On Demand
20th March 2019 - Club Lime announces acquisition of Goulburn health club Absolute Fitness
4th May 2018 - Club Lime opens 20th fitness club
12th March 2018 - Club Lime to open four new facilities in 2018
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