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Viva Leisure reports ongoing growth and reveals new boutique brand

Viva Leisure reports ongoing growth and reveals new boutique brand
March 2, 2020

Fitness club owner Viva Leisure Limited has reported impressive half yearly financial results including a 52.7% rise in revenue and the launch of a new boutique offering, GroundUp.

Reporting to the ASX last week, the Canberra-based business showed half year revenue of $23 million, a rise of 52.7% compared to the corresponding period in the previous financial year; EBITDA of $5.61 million (a rise of 79.8%) and membership across all facilities more than doubling to 70,886 members.

Based on a calculation of two members per metre², it also advised of 71% utilisation of its facilities.

Now operating in 75 locations, with 21 sites set to open and 12 locations under negotiation, expansion of Viva Leisure’s brands now sees nine hiit republic studios in operation since its launch in March 2019.

Viva Leisure has also outlined the launch of a new boutique offering, GroundUp which will offer consumers a single location and membership that will include yoga, Pilates and barre studios.

Locations for the new brand are now being secured.

Other recent milestones for the group have included the completion of its acquisition of the Fit n Fast health clubs and the rebranding of former Healthworks Fitness Centres in south east Queensland.

The group is also developing a new access for its clubs, having previously innovated with barcoded membership cards, keyring fobs, NFC access and GPS access to give members access to 24/7 clubs.

The new system, currently known as Club Lime SmartAccess, will enable members to simply hold their mobile phone in their hand and as they approach the gym entry door the access system will recognise them and unlock the door.

Images (from top): The recently Club Lime in Tuggeranong, rebranding a former Healthworks Fitness Centres club, the new GroundUp logo, and Club Lime SmartAccess.

Related Articles

14th February 2020 - Viva Leisure opens new sites and completes Fit n Fast Health Clubs acquisition

3rd February 2020 - Club Lime beta tests new Life Fitness On Demand

17th December 2019 - Further growth for Viva Leisure with enhanced keyless club entry and launch of dedicated DAB+ radio station

2nd December 2019 - Viva Leisure looks to raise new capital as it announces acquisition of 13 Fit n Fast clubs

12th November 2019 - Viva Leisure expands Queensland operations with addition of two more Healthworks clubs

16th October 2019 - Viva Leisure enters Queensland market with acquisition of eight Healthworks Fitness Centres

28th August 2019 - Viva Leisure 2018/19 financial results exceed prospectus forecasts

8th August 2019 - Viva Leisure launches new app to offer keyless entry into clubs

25th July 2019 - Canberra’s Project Fitness Group to transition to HIIT Republic brand as it joins Viva Leisure stable

22nd July 2019 - Viva Leisure follows ASX listing with acquisition of Fitness 24/7 clubs

8th June 2019 - Investors welcome Viva Leisure’s ASX listing

10th May 2019 - Viva Leisure lodges prospectus and application for ASX listing

7th May 2019 - Viva Leisure opens three boutique fitness spaces in Tuggeranong precinct

23rd January 2019 - Viva Leisure looks to continue fitness club expansion through 2019

18th October 2018 - Stock market launch for Club Lime owner Viva Leisure reflects positive fitness industry performance


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