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Canberra’s Project Fitness Group to transition to HIIT Republic brand as it joins Viva Leisure stable

Canberra’s Project Fitness Group to transition to HIIT Republic brand as it joins Viva Leisure stable
July 25, 2019

Viva Leisure Limited has today announced that it has entered into an agreement to acquire the business of the ACT-based Project Fitness Group.

Viva Leisure’s acquisition of the business will see Project Fitness Group facilities transition to its hiit republic brand, with the changes to commence immediately and be progressively completely over the next week.

The Project Fitness Group brand has achieved significant growth and a very loyal following over the past few years, and alignment with hiit republic will see an extension in facilities and services for all members.

Advising of the acquisition, Viva Leisure Chief Executive, Harry Konstantinou “the Project Fitness Group business is one of the most respected functional training facilities in Canberra with an extremely loyal following.

“The owners Tal and Jimmy have done an incredible job identifying, establishing and filing a niche in the market (and) we are extremely excited by what the future will bring by merging the Project Fitness Group location into the hiit republic family.”

Tal Evans, Project Fitness Group co-owner, added “starting our own business was very exciting for both Jimmy and me several years back.

“We are proud of our achievements and the achievements of our many members over the years. We are excited to now move the business to the next stage of its life as a hiit republic boutique studio, which joins multiple other hiit republic studios already operating.

“Jimmy will continue as manager, and you (members) will still see me around running classes and personal training my clients.”

In an advisory not on what the changes mean for Project Fitness Group members, Viva Leisure advised “you can be assured that under the hiit republic brand, Viva Leisure will continue to focus on delivering the highest quality of services and premium products you have been accustomed to.

“There will not be any changes to your existing membership contracts, and they will be fully honoured.

“What you will see however is additional services, options and opportunities made available to you as part of your membership.”

The changes will see a full range of hiit republic equipment installed to supplement the existing equipment on-site along with internal and external aesthetic upgrades.

Viva Leisure is the only fitness club group in Australia that is listed on the Australian Securities Exchange (ASX) and is the largest non-franchised fitness operator in Australia.

Further information on hiit republic go to www.hiitrepublic.com.au

Image: Project Fitness Group.

Related Articles

22nd July 2019 - Viva Leisure follows ASX listing with acquisition of Fitness 24/7 clubs

8th June 2019 - Investors welcome Viva Leisure’s ASX listing

15th May 2019 - Club Lime further expands ACT presence with Conder club opening

10th May 2019 - Viva Leisure lodges prospectus and application for ASX listing

20th March 2019 - Club Lime announces acquisition of Goulburn health club Absolute Fitness

18th October 2018 - Stock market launch for Club Lime owner Viva Leisure reflects positive fitness industry performance

23rd January 2019 - Viva Leisure looks to continue fitness club expansion through 2019

5th September 2018 - Viva Leisure acquires South Canberra’s Elite Physique fitness club


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