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read moreVisit Victoria is partnering with Mushroom Group to stage the concert series ‘2021 Sounds Better Together’ from Saturday 23rd January to Saturday 30th January which will see a number of Australia’s artists come together for a run of COVIDSafe shows at Victorian venues in Melbourne, Mallacoota, Rutherglen, Yarra Valley and Geelong, with further to be added.
As well as supporting the live music industry in Victoria, the concerts will help attract visitors to regional communities hit hard by the Coronavirus pandemic.
Headline acts include Tones and I, Missy Higgins, Gordi and Didirri at Mt Duneed Estate on the Surf Coast on Saturday 23rd January; Jimmy Barnes, the Teskey Brothers, and Vika & Kinda at Rochford Wines in the Yarra Valley on Saturday 23rd January; Something for Kate at the Prince Bandroom in St Kilda on Sunday 24th January; and, Jimmy Barnes, Daryl Braithwaite, and Deborah Conway at All State Estate in Rutherglen on Monday 25th January.
The series will culminate in a concert at Mallacoota Oval on Saturday 30th January, featuring James Reyne, Daryl Braithwaite, Vika & Linda, and Mia Wray.
All concerts will be COVIDSafe events, with measures including reduced capacity, social distancing ticketing allocation, zoned areas, extensive cleaning, additional facilities to reduce crowding, hand sanitizer stations throughout venues, and an onsite COVIDSafe officer.
The 2021 Sounds Better Together concert series complements the StateGovernment’s Stay close, go further intrastate tourism campaign and the Victorian Music Industry Recovery Program.
Victorian Minister for Tourism, Sport and Major Events Martin Pakula notes “The 2021 Sound’s Better Together series will get musicians back on stage and help people enjoy a great night out, supporting communities across the state.
“It’s another part of the extensive support we’ve provided to the tourism, creative and major events industries, which had a very challenging year last year.”
“Our music industry supports thousands of jobs and injects millions into our economy, and we’re helping the sector get back on track.”
The Victorian Government has invested almost $25 million in support for the Victorian music industry since the start of the pandemic.
Tickets are available from noon AEDT Tuesday 19th January.
For more information about the initiative, visit soundsbettertogether.com.
Images top: Tones and I; Missy Higgins; Jimmy Barnes
25th November 2020 - Victorian 2020/21 Budget allocates $1.46 billion for Arts Precinct transformation
10th November 2020 - Victorian Arts and Cultural centres to transform into COVIDSafe venues for festivals and events
9th November 2020 - New Victorian tourism campaign encourages exploration of local destinations
23rd October 2020 - Victorian tourism industry unites in aim to drive reopening of visitor economy
13th January 2021 - The Royal Botanic Garden Sydney celebrates Summer with food and live music event
5th January 2021 - Gold Coast Council announces grants to promote live music
16th December 2020 - Coronavirus halted booming year for Australia’s live music sector
30th November 2020 - Coopers Brewery helps live music sector rebound from COVID-19
5th November 2020 - Save Our Stages NSW calls on public to help save the state’s live music industry
29th October 2020 - Gold Coast welcomes the return of live music with new summer music festival
26th October 2020 - Australian Live Music Business Council appoints inaugural Executive General Manager
23rd October 2020 - Survey shows over 400 Australian Live Music Businesses face imminent closure
20th October 2020 - Parramatta’s outdoor dining scene revitalised with live music trial
8th October 2020 - Live music venues in NSW unite as part of Save Our Stages campaign
20th September 2020 - Live music venues to benefit industry from $13 million Victorian Government support package
7th July 2020 - Creative Victoria launches new grant program to help music venues during lockdown
10th June 2020 - Australian music industry issues ‘SOS’ to Government
31st May 2020 - Melbourne Music Week set to return in November
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