Latest News

Back to Latest News back

 

New Victorian tourism campaign encourages exploration of local destinations

New Victorian tourism campaign encourages exploration of local destinations
November 9, 2020

Visit Victoria in partnership with regional tourism boards are encouraging more Victorians to explore local destinations as part of a multi-million-dollar campaign - Stay Close, Go Further - to support the local tourism industry.

The Stay Close, Go Further campaign will promote Victoria across multiple platforms – television, print, radio, digital and social – as the state prepares to further ease restrictions from midnight.

Victorian Minister for Tourism Sport and Major Events Martin Pakula notes “by holidaying locally, Victorians can support our state’s recovery – backing local communities, businesses and jobs.

“Victoria boasts amazing produce, places and people and we want all Victorians, if they can, to get out and explore our own beautiful backyard.”

Victorians will be able to travel between regional Victoria and Melbourne, while accommodation will open across the state for holidays.

As part of the campaign, advertisements will run across the state from tonight, highlighting the creativity, culture and unique offering of Victoria and its people.

The campaign showcases Victorian makers and creators in some of the regions hit hardest by the summer bushfires and global pandemic, including Gippsland and the High Country. Other locations, including the Great Ocean Road and the Grampians, will be featured in coming weeks.

Video: Gippsland Stay close, go further courtesy of Visit Melbourne

Visit Victoria Chief Executive, Brendan McClements adds “what makes Victoria so special is the creative, entrepreneurial, passionate people behind our tourism businesses.

“Our campaign tells the stories of the products and experiences that exist within our borders and we trust it will inspire Victorians to make some new discoveries.”

The new initiative complements Click for Vic, which encourages Victorians to buy local and support Victorian businesses and jobs. The campaign, supported by an $8.5 million boost by the Victorian Government in September, has helped many businesses stay afloat and prepare to welcome visitors again.

More than 70% of people surveyed by Visit Victoria said the Click for Vic campaign made them look forward to visiting regional Victoria and Melbourne once it was safe to do so.

Last year the domestic overnight intrastate market was worth $9 billion, larger than both interstate overnight and international overnight markets.

Main image courtesy of Visit Victoria

Related Articles

8th November 2020 - Victoria set to enter ‘Last Step’ measures from 22nd November

4th November 2020 - Tourism Industry celebrates opening of NSW and Victoria border

27th October 2020 - Victoria Premier Daniel Andrews says Melbourne’s Coronavirus restrictions will ease from Wednesday morning

26th October 2020 - Victoria’s decimated Tourism Economy needs State Government funding of $1.3 billion

23rd October 2020 - Victorian tourism industry unites in aim to drive reopening of visitor economy

2nd August 2020 - Victoria Tourism Industry Council advises dedicated program of support required to survive latest lockdown

11th July 2020 - Victoria Tourism Industry Council welcomes business support package for ‘battered’ tourism industry 

7th July 2020 - Victoria Tourism Industry Council concerned over re-imposed Melbourne lockdown

15th June 2020 - Victoria Tourism Industry Council welcomes easing of restrictions but highlights challenges of the four square metre rule

10th June 2020 - Victoria Tourism Industry Council welcomes Sovereign Hill’s reopening announcement

21st March 2019 - Review to determine ways to expand tourism In Regional Victoria

9th January 2019 - Victoria’s visitor statistics hit new highs


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TicketSearch Pty Ltd

TicketSearch is focused on providing businesses, organisations, and venues with affordable, efficient, and powerful self-managed ticketing solutions. The organisation has offices in Australia, New…

read more

Attractions / Entertainment / Technology / Ticketing / Venues

 
 

GREENEDESK

Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology

 
 

APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology

 
 
 

Myzone

Email for trade enquiries: Enquiriesapac@myzone.org  Customer support desk - Click Myzone support or go to ‘help’ on myzone app to access live support. Myzone® is the leading…

read more

Fitness / Sport / Technology / Wellness

 
 

ProSlide Technology

ProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…

read more

Aquatics / Play / Waterparks

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

Goplay Commercial Playground Equipment

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more

Play

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business