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Victoria Tourism Industry Council concerned over re-imposed Melbourne lockdown
The Victoria Tourism Industry Council (VTIC) has expressed its concerned over measures announced today to return all metropolitan Melbourne local government areas and Mitchell Shire to full Level 3 restrictions for the next six weeks, describing it as “a crushing blow to an industry already on its knees”.
Advising that Victoria's tourism and events sector hanging on by a thread, VTIC Chief Executive, Felicia Mariani stated “while we expected to see some sweeping action taken in the Greater Melbourne region in response to the daily escalation of community transmission of COVID-19, this action will be a seismic shock to an industry that has already been crippled under the weight of restrictions across the state.”
The tourism industry last week scrambled to manage implications of reinstated Level 3 restrictions in the 10 hotspot postcodes originally identified by the Chief Health Officer.
Cancellations followed, but the Victorian Government was quick to acknowledge the impost on the accommodation sector and introduced a $5 million support package to provide some relief to the financial stress this would cause.
Mariani advised “the industry certainly welcomed the announcement of $225 per booking per night to support accommodation businesses that were forced to cancel travel plans for visitors from the 10 affected postcodes.
“That funding will go a long way in cushioning the blow that will undoubtedly result from this earlier move.
“The tourism and events industry fully understands the need to urgently gain control of this outbreak so we can get the state back on the pathway to recovery that other states are already moving toward.
“These measures, however, are likely to be a blow that many tourism businesses across the state will simply not recover from.”
Victorians travelling across their own state deliver 80% of tourism performance for the regions, and a large proportion of that visitation is from Melburnians who are now unable to travel for the next six weeks.
Mariani added “it was indeed promising to hear the Premier say that regional Victoria may see a different speed at which restrictions will be eased. VTIC has been calling for this to occur as most parts of regional Victoria have been largely unaffected and should not suffer as a consequence of issues in Melbourne.
“However, the challenge remains that many operators in regional Victoria rely so heavily on Melbourne as their primary audience. With metropolitan Melbourne now in lockdown for the next six weeks, it will have drastic impacts on our tourism operators across the state.
“VTIC will continue to engage with Government on behalf of our industry on measures to support the tourism, events and hospitality sector to somehow manage through this latest shutdown and the incredibly challenging time that will result.”
Images; Victorian ski resort Mt Hotham opened earlier this week but can now not expect visitors from Greater Melbourne for the next six weeks (top) and VTIC Chief Executive, Felicia Mariani (below).
7th July 2020 - Industry impacted by new Victorian Coronavirus lockdown
3rd July 2020 - AFL’s Victorian teams to move interstate
30th June 2020 - Queensland to reopen borders to all except Victorians
1st June 2020 - Victorian national parks closed after social distancing breaches
11th May 2020 - Australian Ski Resorts launch Keep Our Season Safe Campaign
4th May 2020 - Victorian wildlife attractions receive financial lifeline
27th April 2020 - VTIC welcomes new emergency funding for tourism industry
30th March 2020 - VTIC calls for immediate hibernation and wage subsidy packages
20th February 2020 - New marketing campaign aims to boost Victorian tourism
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