JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…read more
Victoria’s Enchanted Adventure Park advises of record summer
The operators of Victoria’s Enchanted Adventure Park have advised of record attendance levels during its post COVID summer season operations.
Commenting on the season, Enchanted Adventure Park Marketing Coordinator, Caitlin Archibald advised “we couldn’t have hoped for a better summer restart.
“In the five peak weeks of the 2021 summer period, we recorded an increase of 45% compared to the previous summer. This happened even though we had to respect the social distancing and limit numbers because of the COVID protocols.
“(But) we still had maximum turnout.”
First opened as the Enchanted Maze in 1977, the attraction, located at Arthur’s Seat south east of Melbourne at Arthur’s Seat south east of Melbourne, has steadily added to its attractions over the years, now offering multiple mazes, tree surfing courses, zip lines, bushland obstacles and, since 2011, Tube Slides from Neveplast.
Speaking to Neveplast about the popularity of its six downhill tube slides, Archibald advised “our Tube Slides are a fantastic addition to our park and are one of the most popular activities for our guests.
“We describe our Tube Slides as ‘dry water slides’ and therefore, they can be use all year round. We have a specially designed Nippers Tube Slide, specifically to cater to smaller children and we have our larger slides to cater for bigger kids and adults as well.
“As it can be expensive to visit the snowfields here in Australia, the slides are accessible and attractive without the higher costs involved for a snow holiday.”
As for Enchanted Adventure Park’s summer season, its summer Archibald went on to say “since our re-opening in November 2020, the park has experienced its busiest period on record. The COVID-19 restrictions put an additional layer of complication to our operation such as a limited capacity. “Luckily, the Tube Slide activity naturally supports social distancing as the Tubes act as a barrier ensuring queuing customers keep their distance from one another.
“There is strong support for local attractions with the uncertainty in the travel industry and the requirement to quarantine when traveling interstate. Therefore, more and more people are discovering their own backyard and supporting local businesses.
“Upon our re-opening, we were uncertain if the business would bounce back quickly and if customers would be hesitant to attend a venue with a large capacity. We spent many weeks preparing our COVID re-opening plan and put a strong focus on guest communications to ensure visitors of their safety by way of social distancing and cleaning practises.
“The feeling was that we were well placed due to our wide open spaces and being an outdoor venue.
“We need not have been worried as once the doors opened, the guest bookings flooded in (with) 62,000 guests welcomed into our park during our five week peak summer period - a 45% increase on the previous summer.
“Due to the capacity restrictions imposed on our business to uphold our COVID Safety plan, we turned customers away on many occasions.”
Using the lockdown period to “plan and deliver projects that increased business efficiency”, Archibald went on to advise “the management structure was adjusted and many key accounts such as phones, internet, IT and ticketing software were re-negotiated to ensure cost savings.
“Upon re-opening, we created a timed arrival ticket. Previously, guests were able to enter for General Admission at any time. By doing so, we reduced congregation of large queues at peak arrival times. Some customers avoided queues and actively pick the quieter times of the day to arrive such as the afternoon. By only allowing visitors to pre-book, we were able to move patrons into the park quicker.
“The additional administration required for contact tracing record keeping put an additional strain on our ticketing teams. Pre-bookings allow for us to capture that data prior to guest arrival.
Booking conditions also needed to be relaxed. Our product would normally be non-refundable. In the event of COVID-related non-attendance, we felt it was best to refund customers and give confidence to guests that they should pre-book and we would refund if non-attendance was out of their control.”
Images: Enchanted Adventure Park's Tube Slides from Neveplast (top), the attraction from the air (middle) and its tree surfing course (below).
9th April 2021 - Tourism Conference to explore reigniting Victoria’s visitor economy
25th February 2021 - Granties Maze introduces world-first mechanical zebra attraction
17th February 2021 - VTIC fear loss of jobs in Victoria tourism and events without further support
9th November 2020 - New Victorian tourism campaign encourages exploration of local destinations
23rd October 2020 - Victorian tourism industry unites in aim to drive reopening of visitor economy
27th April 2020 - VTIC welcomes new emergency funding for tourism industry
17th October 2019 - Merimbula Magic Mountain prepares for peak season
17th October 2018 - Perth’s Outback Splash at The Maze to open new waterslide tower for summer
29th November 2017 - Magic attraction aids A Maze’N Things award win
8th December 2016 - Arthurs Seat Eagle gets grand opening
26th October 2016 - New Arthurs Seat chairlift ready to soar
12th November 2015 - Enchanted Kingdom to launch new ‘flying theatre’
19th November 2010 - Forget Leisure: Focus on the Experience Industry
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…read more
Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…read more
BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…read more
Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…read more
ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…read more
Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!