Forget Leisure: Focus on the Experience Industry
The concept of a leisure industry is old-fashioned and Australia and New Zealand industry professionals should focus on being part of an 'experience industry' according to UK industry academic Professor Chris Gratton.
A visiting Professor at the University of Technology, Sydney's School of Leisure, Sport and Tourism this week, Professor Gratton addressed an industry dinner, sharing his research about the Growth of the Experience Economy in Europe.
Professor Gratton suggested that more and more international operators are focusing on the experience of what they deliver and highlighted the importance of technology and "new ways of getting new experiences".
He also highlighted that the leisure/experience industry "is a huge economic sector in a developed economy", pointing out the importance of football (the English Premier League), the music industry and motor racing in generating export income for the British economy.
Professor Gratton, one of the pioneers of leisure, sport and recreation studies, is the Assistant Dean for Research and Business Development, Faculty of Health and Wellbeing, Sheffield Hallam University, UK.
An internationally renowned expert in Sport Economics and co-director of the Sport Industry Research Centre (SIRC) at Sheffield Hallam University, Professor Gratton is a specialist in the economic analysis of the sport market and over recent years, under his direction, SIRC has developed a specific expertise in the analysis and evaluation of the staging of major events.
Professor Gratton's address on the changing nature of the leisure/experience industry comes at a time when the UTS School of Leisure, Sport and Tourism (one of Australia's pioneer leisure schools) is set to be merged within the University's Faculty of Business.
22nd February 2010 - WORLD LEISURE INTERNATIONAL INNOVATION PRIZE
7th January 2010 - STUDY ON DISABILITY PARTICIPATION IN SPORT AND RECREATION
11th February 2010 - WORLD LEISURE CONGRESS HEADS TO KOREA
3rd April 2009 - WORLD LEISURE ANNOUNCES FUTURE STRATEGY
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Compliant chemical storage and decanting solutions. Includes spill kits, spill containment pallets, chemical decanting decks and safety shower and eyewash equipment. See our full range of solutionsread more
Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…read more
Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…read more
Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…read more
BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…read more
At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…read more
The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!