Latest News

Back to Latest News back


VTIC fear loss of jobs in Victoria tourism and events without further support

VTIC fear loss of jobs in Victoria tourism and events without further support
February 17, 2021

One third of Victoria’s tourism and events sector will slash jobs and 13% will close permanently if there is not ongoing support for the industry beyond the end of the Federal Government’s JobKeeper.

The forecast has been made by the Victoria Tourism Industry Council (VTIC), with its latest survey of more than 550 tourism operators showing just over half the state’s businesses were trading as normal before the third lockdown, with 42% still closed or operating with reduced hours.

VTIC’s State of the Industry survey showed that 88% of businesses had accessed some form of government support since Coronavirus restrictions were introduced almost 12 months ago.

The survey found that nine in 10 businesses had accessed JobKeeper (93%), while more than 57% were still reliant on the financial support to hold onto staff.

The Victorian Government’s Business Support Fund was also helping 45% of tourism businesses, while one in five businesses had accessed government hospitality grants. More than 20 per cent of tourism businesses received payroll tax relief.

More than 80% of the businesses said the uncertainty around border closures were devastating to their business while around 60% said events being cancelled across the state had also severely impacted their tourism businesses.

Commenting on the findings, VTIC Chief Executive, Felicia Mariani told Melbourne newspaper the Herald Sun, “what is more concerning is that, over the next three months, nearly half of our operators are expecting business activity to weaken further.

“Overall business confidence is poor, with most respondents saying they are fairly or extremely concerned about the outlook for their operations.

“All of this points to the absolute need for a targeted package of support for the tourism and events industry, which will be vital to saving our sector and the 250,000 jobs we underpin in the state – including 110,000 jobs in our regional towns and centres.”

Mariani said the end of JobKeeper on 28th March would be “a flashpoint for our sector”, adding “it is critical that governments engage with industry right now to shape packages that will sustain the industry.”

Image credit Gumbaya World.

Related Articles

3rd February 2021 - Ecotourism Australia highlights ending JobKeeper will see many businesses suffer

2nd February 2021 - Queensland Acting Premier calls for JobKeeper extension to support tourism industry

1st February 2021 - Without JobKeeper Australian tourism businesses face ‘annihilation’

14th January 2021 - TCWA says one in five Western Australian tourism businesses at risk if JobKeeper ends

13th January 2021 - South Australian tourism sector seeks extension of JobKeeper beyond March 2021

15th December 2020 - Tennis Australia reveals receipt of $4.5 million in JobKeeper support during Coronavirus pandemic

4th December 2020 - Mary Valley Rattler attraction able to maintain operation with JobKeeper support

10th November 2020 - ATEC highlights that tourism exporters need JobKeeper support until international borders reopen

7th August 2020 - Federal Government adds $15 billion to JobKeeper scheme to aid Victorian businesses

22nd July 2020 - Live Entertainment Industry Forum applauds Australian Government’s JobKeeper extension

21st July 2020 - Industry welcomes Federal Government’s announcement of JobKeeper extension

18th July 2020 - Thousands back ATIC petition for retention of JobKeeper allowance

19th June 2020 - Tourism and Transport Forum calls for extension of JobKeeper for another six months

13th May 2020 - VTIC highlights need for coordinated response to COVID-19 recovery

27th April 2020 - VTIC welcomes new emergency funding for tourism industry        

30th March 2020 - VTIC calls for immediate hibernation and wage subsidy packages

9th November 2020 - New Victorian tourism campaign encourages exploration of local destinations

23rd October 2020 - Victorian tourism industry unites in aim to drive reopening of visitor economy

20th February 2020 - New marketing campaign aims to boost Victorian tourism

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks


XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness


Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness


WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks


Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks



Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues


Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport



PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business