Latest News

Back to Latest News back


Tourism Conference to explore reigniting Victoria’s visitor economy

Tourism Conference to explore reigniting Victoria’s visitor economy
April 9, 2021

Aiming to bring together tourism, events and hospitality industries, the Melbourne Convention Bureau (MCB) has been working closely with Visit Victoria and the Victorian Tourism Industry Council (VTIC) in preparing the 2021 Victorian Tourism Conference.

Being held over two days on 21st and 22nd April at the Melbourne Convention and Exhibition Centre (MCEC), supply-side of the industry will connect and collaborate on big picture ideas and practical advice on reigniting Victoria’s visitor economy and business in 2021.

nder the theme of Shaping the future of Victorian tourism, the conference will hear from industry leaders, exchange stories of innovation, and reconnect at an evening function hosted by VTIC in partnership with Showtime Events Group at Cargo Hall and Melbourne Public, South Wharf.

MCB Chief Executive Julia Swanson will be joining a panel of experts including MCEC Chief Executive Peter King, Marriner Group Chief Executive Jason Marriner, and Visit Victoria’s Director of Major Events Damien de Bohun in the session The lights are back on: Victoria leads the way in sport, culture, arts, music, innovation and knowledge.

The session will explore how Victoria’s event calendar remains critical to the success of the Victoria’s visitor economy recovery and what this means to the Victorian events supply chain.

MCB will also host a breakout session Business events: how to leverage this lucrative market for your business facilitated by MCB’s General Manager Sales Beverley Williamson and feature discussion from Ian McDougal, Business Development Executive at Tourism, Chadstone The Fashion Capital, and Jenny Mitten, MCB’s Director of Marketing & Communications.

Click here for more information in the Australasian Leisure Management industry Calendar.

Related Articles

30th March 2021 - Save Victorian Events calls for Industry Taskforce

25th March 2021 - Victorian Government announces further easing of COVID restrictions

23rd March 2021 - Victorian Government to allow stadium crowd limits to increase to 75% capacity

17th February 2021 - Fans to return to Australian Open and indoor fitness and sport to resume as Victoria lifts Coronavirus lockdown

17th February 2021 - VTIC fear loss of jobs in Victoria tourism and events without further support

30th January 2021 - Victorian Government approves crowd limit of 30,000 per day for Australian Open

9th January 2021 - Melbourne Convention and Exhibition Centre opens Australia’s first indoor drive-in cinema

8th January 2021 - Rebranded Victorian wildlife attraction now operational after COVID-19 delays

8th December 2020 - Tourism boost expected to follow reopening of Western Australian border to NSW and Victoria

26th November 2020 - Melbourne Convention Bureau reports solid performance despite impact of COVID-19 

9th November 2020 - New Victorian tourism campaign encourages exploration of local destinations

23rd October 2020 - Victorian tourism industry unites in aim to drive reopening of visitor economy

28th September 2020 - Regional Victoria secures leading amateur road cycling event for 2025

14th August 2020 - Melbourne Convention and Exhibition Centre launches virtual event offerings

2nd August 2020 - Victoria Tourism Industry Council advises dedicated program of support required to survive latest lockdown

11th July 2020 - Victoria Tourism Industry Council welcomes business support package for ‘battered’ tourism industry 

10th June 2020 - Victoria Tourism Industry Council welcomes Sovereign Hill’s reopening announcement

20th February 2020 - New marketing campaign aims to boost Victorian tourism

29th February 2016 - New marketing campaign promotes regional Victoria

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues



Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness


Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see

read more

Fitness / Recreation / Technology / Wellness


Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks


Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…

read more

Attractions / Consultants / Design / Recreation / Tourism



SimplySwim is a school management solution that helps swimming school owners and managers optimize operations by automating functions such as managing class schedules, billing and billing statements,…

read more

Aquatics / Education / Recreation / Safety / Technology


State Wide Pool Services

Known as Hydrilla since September 2020 - see

read more




Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business