VenuesLive commences naming rights partner search for Central Coast Stadium

July 6, 2022

VenuesLive, the newly-appointed operator of the Central Coast Stadium, has commenced the search for a new naming rights partner for the venue.

Managing the regional sport and entertainment hub on behalf of Central Coast Council, VenuesLive is looking for a partner wanting the make the most of significant benefits and exposure over a five-to-10-year term.

Explaining that the partnership offer is a dream opportunity for a leading company to get their brand before the eyes of millions of potential customers and to strengthen relationships within the burgeoning Central Coast region, Central Coast Stadium Venue Manager, Kath Casey stated “we believe Central Coast Stadium presents as an unrivalled naming rights opportunity . . . a truly unique proposition for a prospective Naming Rights Partner looking to increase brand awareness and the value of their brand.

“The Stadium is one of the most beautiful properties in Australian sport and entertainment and its location gives our Naming Rights Partner access to the 350,000 residents of the Central Coast and valuable exposure to the 5.5 million people living in Sydney and Newcastle.

“There will also be broadcast and media exposure from up to 40 sporting, entertainment and community events held each year at the Stadium.”

A purpose-built rectangular stadium and the home of the Central Mariners A-Leagues football club, Central Coast Stadium regularly hosts NRL and international rugby fixtures along with other sport and entertainment events. The venue has also become a centre of celebration on the Coast, hosting regular business, community, charity and cultural events.

The Stadium is the last Tier 2 stadium naming rights property available in NSW, with the major stadiums in Sydney, Newcastle and Wollongong signed to long-term naming rights agreements.

The Central Coast is one of the fastest growing regions in Australia with the Greater Sydney Commission having developed a strategic plan for the Coast on behalf of the NSW Government focusing on economic opportunities and employment growth.

The NSW and Federal Governments have pledged $1 billion in funding for a fast-rail link between Sydney and the Central Coast. Rail travel between Sydney and Gosford will be reduced to just 25 minutes on a fast-rail link between the two cities. A university campus in Gosford is also in the planning.

Casey added “we’re giving leading companies the chance to be part of an exciting new era and embed their brand in the fabric of the Central Coast - a booming growth region.

“The Stadium is a much-loved community asset, delivering significant economic benefits to the region while acting as a focal point for community pride and a sense of place within the Central Coast.”

VenuesLive will now undergo the process of receiving proposals and shortlisting potential partners with confirmation of a preferred Naming Rights Partner expected by the end of August.

Click here to express interest in this unique naming rights opportunity.

Images: Central Coast Stadium. Credit: VenuesLive/Central Coast Council.

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