revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…read more
Tourism group says South Australia needs $50 million for international marketing
The South Australian Tourism Industry Council has called on the South Australian Government to boost the marketing budget for its Tourism SA agency in order to promote the state in international markets.
Speaking to Adelaide newspaper The Advertiser, South Australian Tourism Industry Council Chief Executive Shaun de Bruyn said the budget needs a 40% increase to $50 million a year to boost visitor growth, advising “unless our State Government further invests, we risk losing our competitiveness.
“Now is the time for our State Government to further invest, with industry calling for the imminent state budget to highlight a strong commitment to the visitor economy in South Australia.”
Foreign visitors numbers to South Australia dropped by 3% in the 12 months to December 2018 along with a 3% drop in expenditure, according to figures released last month.
De Bruyn added “there is fierce competition both nationally and globally, and our growth is less than the national average.
“This itself supports the argument that much more needs to be done if we want to remain competitive.”
Image: South Australia's Barossa Valley.
3rd April 2019 - Mixed reactions to Federal budget tourism spending
14th March 2019 - Wilpena Pound Resort releases first-ever Aboriginal accommodation App
21st December 2018 - More than 2,000 hectares added to South Australia’s parks
26th April 2017 - Local councils make big investments in tourism
5th April 2017 - Wine inspired splash park opens in the Barossa Valley
1st February 2016 - National Geographic showcases adventure experiences in South Australia
30th March 2015 - South Australian Tourism Commission Board saved from abolition
14th August 2014 - Report shows events drive regional tourism
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