Also at 3 Squill Place, Arndell Park NSW 2148 ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help…read more
Report shows events drive regional tourism
A national study has found a strong link between events and festivals and tourism in regional areas.
The study is part of the Destination Visitor Survey commissioned by the South Australian Tourism Commission and Tourism Victoria, and funded by Tourism Research Australia.
South Australian Tourism Minister Leon Bignell says that the results will help tourism authorities understand what motivated people to visit the regions.
Minister Bignell stated “66% of people participating in the study said attending an event was the main reason for their visit to a particular regional destination.
“This confirms the (South Australian) Government’s strong belief that events play a key role in attracting visitors to South Australia, and especially our regions.
“It also backs our decision to establish a $6 million Major Events Bid Fund, which will enable the South Australian Tourism Commission and Events South Australia to bid for and secure more major events for South Australia.
“Attracting the right events to South Australia will generate significant economic benefits, and help to create jobs, for the State’s tourism industry – especially in regional centres.
“Tourism is worth more than $5 billion to the South Australian economy every year, and attracting more visitors by offering an even greater calendar of events will help us achieve our target of a tourism industry worth $8 billion by 2020.”
The study showed 42% of event attendees recommended the event destination to others, with 65% indicating an interest in returning to the destination within the year.
Minister Bignell said the study results showed food and wine events, as well as music events, have broad appeal, but sporting events are a greater trigger to planning a trip.
He added “we’ve already seen the impact of football’s return to the Adelaide Oval on the city’s hotels, with almost $2 million in extra accommodation revenue generated as a direct result of more people coming from interstate for Crows and Power matches at the Oval."
The study was conducted through an on-line survey, with 2,401 respondents who had attended an event in regional Australia during the past two years.
The research did not look at specific events or locations, rather it focuses on categories of events, with the aim of providing information for the investment in, and development and marketing of, regional events.
Click here to view the Events: Drivers of Regional Tourism report.
12th June 2014 - FUNDING BOOST FOR SOUTH AUSTRALIAN EVENTS AND FESTIVALS
5th May 2014 - AFL CROWDS UP 42% AT NEW ADELAIDE OVAL
22nd April 2014 - TOURISM BUSINESSES INVITED TO SOCIAL MEDIA MASTERCLASS
21st September 2013 - SOUTH AUSTRALIA LACKS APPEAL FOR DOMESTIC VISITORS
28th May 2012 - BACKING FOR CREATIVE FESTIVALS IN REGIONAL AUSTRALIA
3rd November 2011 - AUSTRALIAN FESTIVALS RECEIVE FUNDING BOOST
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
HYPOXI® is one of Europe’s most successful health and weight loss studio concepts. It’s the first weight loss technology to incorporate exercise with advanced vacuum and…read more
Neptune Benson is a manufacturer of high quality water filtration and disinfection products for the recreational, industrial, and municipal water markets. With more than 20,000 installations…read more
Established in 1994, Ceramic Solutions has excelled at the supply and installation of swimming pool tiles and equipment for the pool and leisure industry, with a focus on the needs of end-users. …read more
Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…read more
AQUASPIN™ - Aqua Cycling Aquaspin™’s sessions have been specially designed by our Master Trainer to be challenging yet fun group cycling sessions. Each session is tailored to…read more
Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…read more
Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia and Australia, Technogym exports its…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!