Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…read more
Report shows events drive regional tourism
A national study has found a strong link between events and festivals and tourism in regional areas.
The study is part of the Destination Visitor Survey commissioned by the South Australian Tourism Commission and Tourism Victoria, and funded by Tourism Research Australia.
South Australian Tourism Minister Leon Bignell says that the results will help tourism authorities understand what motivated people to visit the regions.
Minister Bignell stated “66% of people participating in the study said attending an event was the main reason for their visit to a particular regional destination.
“This confirms the (South Australian) Government’s strong belief that events play a key role in attracting visitors to South Australia, and especially our regions.
“It also backs our decision to establish a $6 million Major Events Bid Fund, which will enable the South Australian Tourism Commission and Events South Australia to bid for and secure more major events for South Australia.
“Attracting the right events to South Australia will generate significant economic benefits, and help to create jobs, for the State’s tourism industry – especially in regional centres.
“Tourism is worth more than $5 billion to the South Australian economy every year, and attracting more visitors by offering an even greater calendar of events will help us achieve our target of a tourism industry worth $8 billion by 2020.”
The study showed 42% of event attendees recommended the event destination to others, with 65% indicating an interest in returning to the destination within the year.
Minister Bignell said the study results showed food and wine events, as well as music events, have broad appeal, but sporting events are a greater trigger to planning a trip.
He added “we’ve already seen the impact of football’s return to the Adelaide Oval on the city’s hotels, with almost $2 million in extra accommodation revenue generated as a direct result of more people coming from interstate for Crows and Power matches at the Oval."
The study was conducted through an on-line survey, with 2,401 respondents who had attended an event in regional Australia during the past two years.
The research did not look at specific events or locations, rather it focuses on categories of events, with the aim of providing information for the investment in, and development and marketing of, regional events.
Click here to view the Events: Drivers of Regional Tourism report.
12th June 2014 - FUNDING BOOST FOR SOUTH AUSTRALIAN EVENTS AND FESTIVALS
5th May 2014 - AFL CROWDS UP 42% AT NEW ADELAIDE OVAL
22nd April 2014 - TOURISM BUSINESSES INVITED TO SOCIAL MEDIA MASTERCLASS
21st September 2013 - SOUTH AUSTRALIA LACKS APPEAL FOR DOMESTIC VISITORS
28th May 2012 - BACKING FOR CREATIVE FESTIVALS IN REGIONAL AUSTRALIA
3rd November 2011 - AUSTRALIAN FESTIVALS RECEIVE FUNDING BOOST
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…read more
About Priava's Technology - Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…read more
Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…read more
Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…read more
With industry leading solutions in design and durability you can improve your facilities with our access control operations, payment systems and flexible personal locker storage solutions. Your…read more
iDwala is the Community Sports Facility Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!