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TodayTix acquisition advances plan to create ‘global ticketing platform’
As part of its plans to establish a “global ticketing platform”, theatre ticketing business TodayTix has acquired rival firm Encore.
Under the agreement, both companies are to fall under the TodayTix brand, with the firm stating that the move will bring thousands of productions and venues across three continents into one “integrated ticketing company.”
TodayTix, which has 1,400 partners across 15 international locations, claims to have sold more than US$1.3 billion in tickets via its distribution network.
Speaking to London-based entertainment publication The Stage, TodayTix co-founder and Chief Executive, Brian Fenty advised “the acquisition of Encore will form an unprecedented ecosystem in which producers and audiences can connect, increasing their insight and heightening the ticket-buying experience, furthering our brand promise of bringing the highest quality of serve to theatre ticketing.”
UK-based Encore has over 160 partners in theatres and attractions and has been working closely with venues, producers and cultural institutions to create exclusive ticket deals, access and unique experiences in the West End and other productions.
Encore Chief Executive Joe Steele said the deal, which has been completed for an undisclosed sum, meant the companies were “better placed to deliver valuable audiences for our theatre attractions and live entertainment partners”.
19th December 2019 - PAC Australia announces merger of key national performing arts events
17th October 2019 - TodayTix joins Sydney Festival as Digital Ticketing Technology Partner
11th October 2019 - Australia’s Cultural Ministers agree to new framework for the performing arts
4th September 2019 - TodayTix flags Melbourne’s cultural alternatives to the AFL Grand Final
15th March 2019 - Theatre-ticketing platform TodayTix launches in Sydney
11th January 2019 - TodayTix launches with aim to bring affordable theatre tickets to Australia
25th October 2018 - Live Performance industry breaks all records through 2017
27th August 2018 - SeatGeek to exit Asia-Pacific and non major entertainment and sport markets
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