AusLeisure

As part of its plans to establish a “global ticketing platform”, theatre ticketing business TodayTix has acquired rival firm Encore.

Under the agreement, both companies are to fall under the TodayTix brand, with the firm stating that the move will bring thousands of productions and venues across three continents into one “integrated ticketing company.”

TodayTix, which has 1,400 partners across 15 international locations, claims to have sold more than US$1.3 billion in tickets via its distribution network.

Speaking to London-based entertainment publication The Stage, TodayTix co-founder and Chief Executive, Brian Fenty advised “the acquisition of Encore will form an unprecedented ecosystem in which producers and audiences can connect, increasing their insight and heightening the ticket-buying experience, furthering our brand promise of bringing the highest quality of serve to theatre ticketing.”

UK-based Encore has over 160 partners in theatres and attractions and has been working closely with venues, producers and cultural institutions to create exclusive ticket deals, access and unique experiences in the West End and other productions.

Encore Chief Executive Joe Steele said the deal, which has been completed for an undisclosed sum, meant the companies were “better placed to deliver valuable audiences for our theatre attractions and live entertainment partners”.

Related Articles

19th December 2019 - PAC Australia announces merger of key national performing arts events

3rd December 2019 - LPA reports live performance industry drives cultural economy but growth rate slowing

17th October 2019 - TodayTix joins Sydney Festival as Digital Ticketing Technology Partner

11th October 2019 - Australia’s Cultural Ministers agree to new framework for the performing arts

4th September 2019 - TodayTix flags Melbourne’s cultural alternatives to the AFL Grand Final

1st July 2019 - TodayTix and Sydney Symphony Orchestra partner to reach new audiences

15th March 2019 - Theatre-ticketing platform TodayTix launches in Sydney

11th January 2019 - TodayTix launches with aim to bring affordable theatre tickets to Australia

25th October 2018 - Live Performance industry breaks all records through 2017

27th August 2018 - SeatGeek to exit Asia-Pacific and non major entertainment and sport markets

22nd May 2017 - Inflated ticket resale prices impacting consumers’ discretionary entertainment spending

---

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.