Latest News

Back to Latest News back

 

Theatre-ticketing platform TodayTix launches in Sydney

Theatre-ticketing platform TodayTix launches in Sydney
March 15, 2019

Bringing the theatre tradition of queuing up for day-of tickets to the mobile space, international theatre-ticketing platform TodayTix has expanded its services in Australia by launching in Sydney this week.

Introducing Australia’s first ‘mobile Rush’ ticketing access program, the free mobile app for iOS and Android makes theatre accessible to a wider range of demographics.

TodayTix is partnering with Opera Australia to offer exclusive $40 ‘mobile Rush’ tickets to Handa Opera on Sydney Harbour - West Side Story, available only on the TodayTix app.

Also partnering with The Australian Ballet, Sydney Theatre Company, Sydney Symphony Orchestra, Bell Shakespeare, Belvoir Theatre and the Sydney Dance Company, TodayTix claims to be “disrupting an established industry that is ripe for innovation”.

TodayTix Chief Executive and co-founder, Brian Fenty explained "rush ticketing is an exciting cultural and traditional aspect of the theatre experience, but has only ever been accessible to people near enough to the theatre to line up in person.

“Our ‘mobile Rush’ program gives all audiences equal access to last-minute tickets, regardless of their location. This is just one of many ticketing options we will be rolling out in Sydney and beyond, as we partner with some of the country’s best shows to give all Australians more affordable access to live theatre and entertainment.”

Opera Australia’s Head of Marketing and Tourism, John Quertermous, added “TodayTix has revolutionised the way that people buy tickets for performances all over the world.  We’re so excited to be offering Sydneysiders and visitors the chance to see our first musical on Sydney Harbour, at an amazing price with an amazing new piece of technology.”

TodayTix made its Australian debut in Melbourne last month offering $40 tickets to Harry Potter and the Cursed Child, along with tickets for the Melbourne Theatre Company and Malthouse Theatre

Fenty added that 250,000 people engaged with the startup’s Harry Potter offer and TodayTix plans to invest “millions of dollars” in Australia establishing an office of six staff.

Connecting with more than five  million theatregoers worldwide, TodayTix gives audiences access to tickets up to 75% off the box office price, with 65% of its customers being millennials. The firm has tapped into the younger market through an emphasis on mobile, clear pricing and partnerships with the most in-demand shows.

The ticketing firm already offers tickets to shows in London’s West End, Toronto in Canada and it US cities of New York, San Francisco, Los Angeles, Seattle, Philadelphia, Connecticut, Boston, Washington DC and Chicago.

For more information go to www.todaytix.com/x/sydney

Related Articles

11th January 2019 - TodayTix launches with aim to bring affordable theatre tickets to Australia

4th January 2019 - Ticketmaster clients name Aladdin The Musical Australia’s Ticket of the Year for 2018

17th December 2018 - Sport, music and theatre tourism booms as Australians seek fun times

25th October 2018 - Live Performance industry breaks all records through 2017

22nd June 2018 - NSW Government invests in musical theatre and visitor economy

23rd March 2018 - Opera Australia introduces more flexible ticketing options for Handa Opera on Sydney Harbour

1st December 2017 - Queensland Theatre celebrates a record-breaking 2017

13th July 2017 - Opera Australia delivering 19 performances across regional Australia

22nd May 2017 - Inflated ticket resale prices impacting consumers’ discretionary entertainment spending


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Yellowbox Lockers

Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…

read more

Aquatics / Attractions / Entertainment / Retail / Security

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

TicketSearch Pty Ltd

TicketSearch is focused on providing businesses, organisations, and venues with affordable, efficient, and powerful self-managed ticketing solutions. The organisation has offices in Australia, New…

read more

Attractions / Entertainment / Technology / Ticketing / Venues

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 

APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology

 
 

HRMWEB

At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business