Latest News

Back to Latest News back

 

TodayTix and Sydney Symphony Orchestra partner to reach new audiences

TodayTix and Sydney Symphony Orchestra partner to reach new audiences
July 1, 2019

TodayTix, the digital gateway to arts and cultural experiences, has announced a partnership with the Sydney Symphony Orchestra to allow more people to experience live symphonic music, by offering ‘mobile Rush’ tickets to selected concerts.

TodayTix’s mobile Rush technology will give audiences $45 access to the Sydney Symphony Orchestra’s Harry Potter and the Half-Blood Prince™ In Concert, and $40 access to Star Wars: The Force Awakens in Concert, Beethoven Symphony No. 5, and Britten’s Peter Grimes in Concert.

For audiences new to the impact of hearing the Symphony live, leveraging the TodayTix mobile Rush ticketing technology will enable them to purchase tickets directly through the TodayTix app, opening the door to breathtaking symphonic events.

Sydney Symphony Orchestra Director of Marketing, Luke Nestorowicz advised “we are excited to be working with TodayTix and offering audiences the opportunity to immerse themselves in live orchestral music with the Sydney Symphony Orchestra.

“Through the mobile Rush ticketing, audiences will be able to experience music with some of the very best international artists and rediscover blockbuster movies as the Orchestra performs the entire score live on stage in tandem with the film. TodayTix is a fantastic platform – it’s smooth, easy to use and will offer brilliant value for everyone. People will be able to have a premium experience at an incredibly affordable price.”

TodayTix Director of Partnerships, Australia, Rachel Nossack added “we’re excited to partner with Sydney Symphony Orchestra to bring innovative concert experiences to Sydney-siders.

“For those who’ve not yet experienced the magic of Beethoven’s Fifth performed live, the tragic drama of Peter Grimes playing out against vivid musical seascapes, or getting dressed in their favourite Hogwarts house colours for Harry Potter and the Half-Blood Prince™ in Concert, and experiencing the Oscar-winning score of Star Wars The Force Awakens, this mobile Rush series provides something for everyone at a truly accessible price point. We can’t wait to give all Australians a new experience of live music.”

To ‘unlock’ mobile Rush tickets, TodayTix users are asked to spread the word on their social media accounts. Once unlocked, the mobile Rush tickets are made available in-app at 9am on the morning of each performance – users need to get in quick before they’re snapped up by other lucky show goers.

TodayTix works with more than 1,400 partners to provide the best-priced tickets available in 15 markets around the world and has generated more than 11.6 million digital lottery entries and 2.3 million social shares through 900 activations to date, engaging the spontaneous nature of a younger audience and introducing a new generation of audiences to the venues.

Images: TodayTix’s mobile Rush technology (top) and upcoming Sydney Symphony Orchestra concerts were buyers can purchase tickets directly through the TodayTix app (middle and below).

Related Articles

15th March 2019 - Theatre-ticketing platform TodayTix launches in Sydney

11th January 2019 - TodayTix launches with aim to bring affordable theatre tickets to Australia

8th November 2018 - Report advises that attractions need to invest in ticketing technology

16th October 2018 - Consultation suggests closer scrutiny of Major Performing Arts Framework funding

19th June 2017 - Australia’s major symphony orchestras welcome report on orchestral health and safety

20th May 2017 - Biggest ever renovation set to commence at the Sydney Opera House

28th October 2013 - Anniversary concert marks Sydney Opera House’s 40th birthday

6th October 2012 - Major performing arts companies are robust and well-managed


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

Humanforce

Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business