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Ticketmaster and YouTube to connect music fans to upcoming concerts
A new initiative between Ticketmaster and YouTube will see Australian concert event listings and ticket purchase opportunities integrated into the artists’ official channels.
Introducing the initiative, Ticketmaster Content and Communications Manager, Gloria Brancatisano explained “Ticketmaster’s priority has always been to make it easier for you to discover events and get tickets into your hands, and thanks to our expanding partnership with YouTube, Ticketmaster is making it easier than ever for Australian fans to discover and get tickets to concerts and live events showcasing the artists they love.
“Every year, Ticketmaster delivers more than 500 million tickets to fans across 30 countries. And since Ticketmaster and YouTube both serve massive audiences of music lovers around the world, it’s natural to continue expanding our successful international partnership to fans in Australia.”
Explaining how the partnership will work, Brancatisano advised “here’s how it works: while watching an artist’s official music video on YouTube, you’ll see upcoming Australian tour information appearing just below their videos. You’ll also notice that events closest to your location are listed first.
“From there, simply click on the *Tickets* button for the show you want to attend, and you’ll be directed to Ticketmaster where you can grab your tickets.”
Image: Artists’ official YouTube channels, such as The Teskey Brothers’, now have their Australian concert event listings and ticket purchase opportunities integrated right into their pages.
18th September 2019 - Live Nation’s Roger Field considers potential of new Gold Coast entertainment arena
8th September 2019 - Tennis Australia and Ticketmaster agree partnership for tennis events
22nd July 2019 - Live Nation sets sustainability goals for concerts and live events
28th June 2019 - Ticketmaster sells North Queensland Stadium’s first ever tickets
6th May 2019 - Ticketmaster prepares for sales integration with Apple Pay
22nd March 2019 - Ticketmaster secures North Queensland Stadium contract
4th March 2019 - Ticketmaster extend market lead in global entertainment ticketing
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