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Ticketmaster and YouTube to connect music fans to upcoming concerts

Ticketmaster and YouTube to connect music fans to upcoming concerts
October 21, 2019

A new initiative between Ticketmaster and YouTube will see Australian concert event listings and ticket purchase opportunities integrated into the artists’ official channels.

Introducing the initiative, Ticketmaster Content and Communications Manager, Gloria Brancatisano explained “Ticketmaster’s priority has always been to make it easier for you to discover events and get tickets into your hands, and thanks to our expanding partnership with YouTube, Ticketmaster is making it easier than ever for Australian fans to discover and get tickets to concerts and live events showcasing the artists they love.

“Every year, Ticketmaster delivers more than 500 million tickets to fans across 30 countries. And since Ticketmaster and YouTube both serve massive audiences of music lovers around the world, it’s natural to continue expanding our successful international partnership to fans in Australia.”

Explaining how the partnership will work, Brancatisano advised “here’s how it works: while watching an artist’s official music video on YouTube, you’ll see upcoming Australian tour information appearing just below their videos. You’ll also notice that events closest to your location are listed first.

“From there, simply click on the *Tickets* button for the show you want to attend, and you’ll be directed to Ticketmaster where you can grab your tickets.”

Image: Artists’ official YouTube channels, such as The Teskey Brothers’, now have their Australian concert event listings and ticket purchase opportunities integrated right into their pages.

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22nd July 2019 - Live Nation sets sustainability goals for concerts and live events

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21st May 2019 - Forum Melbourne the first Australian venue to go digital with Ticketmaster

6th May 2019 - Ticketmaster prepares for sales integration with Apple Pay

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4th March 2019 - Ticketmaster extend market lead in global entertainment ticketing

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26th February 2019 - Ticketmaster acquires Moshtix to expand general admission offering in Australia and New Zealand

4th January 2019 - Ticketmaster clients name Aladdin The Musical Australia’s Ticket of the Year for 2018


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