Latest News

Back to Latest News back

 

Ticketmaster acquires live events industry blockchain technology company UPGRADED

Ticketmaster acquires live events industry blockchain technology company UPGRADED
October 19, 2018

Leading global ticketing software and services business Ticketmaster has announced the acquisition of UPGRADED, a blockchain technology company servicing the live events industry.

UPGRADED converts traditional tickets into secure interactive digital assets protected by blockchain, providing event creators with more control and visibility over ticket distribution, and protecting fans against fraudulent tickets.

The acquisition advances Ticketmaster’s leading portfolio of identity-based venue access solutions aimed at creating a safer and more personalised experience for fans while providing valuable data and insights to event owners around where their tickets are distributed and who event attendees are. UPGRADED’s unique approach leverages blockchain technology combined with dynamic, encrypted barcodes to prevent fraud often associated with paper or pdf-based tickets. The solution can be implemented without requiring a venue to replace existing access control hardware.

The UPGRADED team and technology fits into a suite of breakthrough live event products that include Ticketmaster Presence®, Verified Fan®, and Blink Identity, a facial recognition tool. Presence, a next generation venue access control and fan engagement platform has been implemented in more than 175 venues across North America and is now driving league-wide digital ticketing at scale with the NFL. Verified Fan, a product developed to help event creators better identify and sell directly to fans through a unique and simple pre-registration process, has supported more than 100 top music tours to date.

Commenting on the acquisition, Sandy Khaund, founder and Chief Executive of UPGRADED, stated “Ticketmaster is the unquestioned leader in live event ticketing and is the perfect platform for us to bring the unique promise of blockchain to millions of fans.

“UPGRADED leverages Blockchain to maximise trust for ticket holders, give control and flexibility to content owners, and data to teams and performers. We’re proud of what we’ve built and are looking forward to working with the incredible team at Ticketmaster to help us scale.”

Ticketmaster, North America Chief Product Officer, Justin Burleigh added “Ticketmaster is constantly exploring emerging technologies, and there aren’t many that have the unique possibilities of blockchain.

“We’re excited to have UPGRADED join the team as we continue to focus on providing the world’s leading identity-based ticketing platform to fans, artists, and our clients. We think blockchain and UPGRADED will continue our progress to improve ticketing and create a safer and more seamless experience.”

Related Articles

12th October 2018 - Live Nation enters partnership to develop integrated resort in South Korea

23rd August 2018 - Live Nation Australia to offer Optus customers new benefits through exclusive partnership

17th August 2018 - Ticketmaster Australia looks to continue resale operations

28th June 2018 - Australian ticket buyers caught in Ticketmaster data breach

20th March 2018 - Ticketmaster Awards reveal best-selling events of 2017

2nd March 2018 - Live Nation registers record revenues through 2017

2nd February 2018 - Sweatcoin growth precedes potential Australian arrival

28th February 2017 - Ticketmaster Australia renews Riverstage partnership

24th February 2017 - Ticketmaster’s Maria O’Connor named female Chief Executive of the Year

13th October 2011 - Ticketmaster delivers social connectivity into interactive seat maps

15th August 2011 - Ticketmaster and Monster Energy partner to bring Gymkhana world tour to Australia

30th June 2009 - Ticketmaster and Feld agree Global Ticketing pact


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

SKC Operations Pty Ltd (SKCorp)

SKC Operations Pty Ltd (SKCorp) is an expert retail and marketing services team specialising in sports, leisure, aquatics, fitness, health, wellness & recreation industry. Using proven…

read more

Aquatics / Consultants / Fitness / Marketing / Retail

 
 

PULSETEC SOLUTIONS

PulseTec Solutions is a leading provider of software systems and solutions to the health and fitness industry for more than a decade. Our key products and services include ClientConnect studio and…

read more

Access / Fitness / Marketing / Technology / Venues

 
 

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

HYPOXI Australia Pty Ltd

HYPOXI®  is one of Europe’s most successful health and weight loss studio concepts.  It’s the first weight loss technology to incorporate exercise with advanced vacuum and…

read more

Fitness / Technology / Wellness

 
 

revolutioniseSPORT

revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

VIVATICKET

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business