Fluidra Commercial
Fluidra Commercial Australia develops innovative, highly technical and sustainable solutions designed to create unique aquatic facilities for the 'Commercial Pool' category. Public…
read moreA new marketing partnership between Tourism Industry Aotearoa (TIA) and PayPlus NZ will give New Zealand tourism operators direct access to the huge Chinese visitor market through WeChat, a powerful social media mobile app.
WeChat is one of the most popular messaging and social media apps in China, with 938 million monthly active users - 94% of who use the mobile app daily - and 600 million payment transactions per day globally.
Commenting on the partnership, TIA Chief Executive Chris Roberts stated “we are delighted to announce PayPlus as our preferred WeChat service provider.
“This influential mobile app allows New Zealand tourism operators to market and sell directly to Chinese consumers, helping them grow this important market.
“WeChat also significantly enhances the Chinese visitor experience, as travellers can make payments using the mobile app before they arrive here and while they are in the country.”
China has grown rapidly to become New Zealand’s second largest tourism market in terms of both visitor arrivals and spend. In the year to June 2017, Chinese visitors spent $1.5 billion, with total arrivals of almost 400,000. The Government is forecasting it will become New Zealand’s largest tourism market by spend (surpassing Australia) over the next five years.
As the market is maturing, it is also undergoing a shift away from tour groups to free, independent travel, which is also seeing Chinese visitors travelling beyond the main visitor centres.
PayPlus’ Directors Sean Zhao and Simon Rouse say Chinese consumers have a big appetite for accessing information via mobile technology and having access to WeChat is key to delivering a visitor experience that matches their expectations.
The pair explain “WeChat is the most heavily used app in China. It’s sometimes referred to as the ‘Swiss army knife’ app because of its all-inclusive functionality, combining everything from messaging, chat, phone calls, payment systems and e-commerce.
“By using WeChat, New Zealand tourism operators can offer Chinese visitors the opportunity to engage, learn, explore and pay for things in the same way they do in China.
“Another benefit for business owners is the option to have dollar for dollar settlement on WeChat Pay transactions.”
As part of the PayPlus marketing partnership, TIA will receive insight into Chinese consumer preferences, which will be extremely useful to small and medium sized members in particular.
And, as an exclusive offer to TIA members who sign up for WeChat Pay* before 30th November 2017, PayPlus will waive the set-up fee and will not charge monthly fees for the duration of the relationship.
For more information go to www.tia.org.nz
8th August 2017 - GRANTS TO HELP GROW DOMESTIC NEW ZEALAND TOURISM
13th June 2017 - NEW ZEALAND GOVERNMENT COMMITS $5.2 MILLION FOR 28 NEW TOURISM INFRASTRUCTURE PROJECTS
12th May 2017 - DEPARTMENT OF CONSERVATION TO RAISE CHARGES FOR OVERSEAS VISITORS WALKING NEW ZEALAND’S TRAILS
11th May 2017 - NEW ZEALAND GOVERNMENT ANNOUNCES $100 MILLION TOURISM INFRASTRUCTURE FUND
6th April 2017 - VISITOR ATTRACTIONS HIT BY STOLEN CREDIT CARD SCAM
21st March 2017 - TOURISM SUPPORTS ONE IN 10 JOBS, OUTPACING GLOBAL ECONOMY FOR SIXTH CONSECUTIVE YEAR
14th March 2017 - SURVEY REVEALS DEPTH OF NEW ZEALAND TOURISM INFRASTRUCTURE NEEDS
31st January 2017 - TOURISM INDUSTRY AIMS TO MAINTAIN RECORD GROWTH
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
The Complete Guide to Leisure Industry Products & Services.
Fluidra Commercial Australia develops innovative, highly technical and sustainable solutions designed to create unique aquatic facilities for the 'Commercial Pool' category. Public…
read moreDeveloped in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…
read moreTim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…
read moreCommercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…
read moreTechnogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia and Australia, Technogym exports its…
read moreBH Fitness, part of the long-standing and iconic bike manufacturer BH Group, is a global leader in fitness equipment for both Commercial and Home markets. The company, with the headquarters based in…
read moreINTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…
read moreWe are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…
read moreGet your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!