As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…read more
Grants to help grow domestic New Zealand tourism
Three tourism operators are aiming to grow their domestic market share after winning $4000 marketing grants from Tourism Industry Aotearoa (TIA).
Shantytown Heritage Park in Greymouth, River Valley Ventures in Taihape and Dart River Adventures at Glenorchy were the successful applicants for TIA’s ‘DGiT Do It’ grants.
The ‘DGiT Do It’ grant programme aimed to promote the online domestic marketing tool DGiT (Domestic Growth Insight Tool) which helps tourism operators identify domestic market segments and how best to target them.
The grants were provided by TIA in partnership with digital marketing agency Tomahawk and the Domestic Tourism Working Group. Each winner receives a $4000 (plus GST) marketing grant to undertake a social media marketing campaign aimed at the domestic visitor market.
TIA Advocacy Manager Steve Hanrahan says the grants were in hot demand, with almost 60 applications, “the applications were of a very high standard, with many applicants demonstrating they were keen to have a far greater focus on attracting domestic visitors.
“DGiT provided them with the data to assist in focusing their campaign on a particular segment and region, and many had built strong business cases to show an investment in marketing would likely provide a good outcome.”
Shantytown Heritage Park will use the grant to launch its first ever digital advertising campaign to attract families to visit during the September-October school holidays. The West Coast attraction has previously used traditional mediums like radio and newspaper advertising, but DGiT showed its target market was most likely to be reached via Facebook.
Dart River Adventures will use the grant to undertake its first domestic marketing campaign. Traditionally, it has focused on the international market but DGiT has revealed that New Zealand women aged 18 to 39 years are interested in the activities the company offers like horse trekking, jet boating and walking.
River Valley Ventures also aims to grow its domestic market. Most of its international visitors are under 35, but DGiT showed that New Zealand visitors to the region were more likely to be over 35 and interested in food and wine. River Valley plans to market the gourmet food and wine experiences available at River Valley Lodge, with an emphasis on its permaculture practices.
Hanrahan added “the grant process has met its goal of encouraging operators to use DGiT and, just as importantly, given them the confidence and insight to invest in marketing to the domestic market.”
For more information about TIA’s Domestic Tourism Project go to www.dgit.nz
Images: The Dart River Jet (top) and TIA Advocacy Manager Steve Hanrahan (below).
14th March 2017 - SURVEY REVEALS DEPTH OF NEW ZEALAND TOURISM INFRASTRUCTURE NEEDS
31st January 2017 - TOURISM INDUSTRY AIMS TO MAINTAIN RECORD GROWTH
19th January 2017 - STRESSES SHOW AS NEW ZEALAND TOURISM THRIVES
17th December 2016 - NEW TOOL TO GROW DOMESTIC TOURISM
2nd December 2016 - NEW ZEALAND TOURISM LEADERS PROPOSE NEW $130 MILLION TOURISM INFRASTRUCTURE FUND
15th December 2015 - NEW BUSINESS MANAGER GETS ON BOARD AT DART RIVER
20th Novemeber 2015 - NEW PEOPLE AND SKILLS FRAMEWORK TO SUPPORT NEW ZEALAND TOURISM’S GROWTH GOALS
22nd October 2015 - PARTNERSHIPS PUSH NEW ZEALAND’S TOURISM PROFILE IN INTERNATIONAL MARKETS
24th May 2015 - ONGOING INVESTMENT IN DART RIVER JET ATTRACTION
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…read more
HTS Group Ltd provides a complete design, system integration, installation and maintenance package to the transportation, traffic engineering, parking and sports timing industries in New Zealand,…read more
HYPOXI® is one of Europe’s most successful health and weight loss studio concepts. It’s the first weight loss technology to incorporate exercise with advanced vacuum and…read more
Ecoline is a highly experienced and skilled company that offers world-first technology in safety, protects the environment and provides a unique and challenging custom-made adventure and educational…read more
Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
Established in 1994, Ceramic Solutions has excelled at the supply and installation of swimming pool tiles and equipment for the pool and leisure industry, with a focus on the needs of end-users. …read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!