Latest News

Back to Latest News back

 

TEG Analytics and TEG Rewards shine light on growth in eSports

TEG Analytics and TEG Rewards shine light on growth in eSports
September 6, 2017

A breakthrough data science project using TEG Analytics' new Genome Live™ analytics platform has opened the door to the world of eSports for marketers trying to understand one of the most sought-after demographics.

In Australia, eSports has almost 1.5 million avid followers, according to the Omnibus survey by TEG Rewards, TEG’s online research business – on a par with many traditional sports in Australia in terms of followers.

Globally, the professional eSports industry is reported to be worth around US$1.2 billion and has over 230 million followers.

TEG Analytics, the developer of Genome Live™, analysed the audience of the Sydney Intel Extreme Masters eSports tournament in May this year.

The event, promoted by TEG Live, attracted a 15,000 live-audience and 8 million unique viewers online when the world’s best teams in Counter Strike: Global Offensive took to the stage at Qudos Bank Arena.

TEG Chief Executive Geoff Jones said these analytics and research tools provide powerful insights to the world of eSports, commenting “although males (aged) 18-24 are the core eSports fans and represent a dazzling marketing opportunity that so many are trying to break into, a deeper examination of this space is also very revealing.

“Through Genome Live™ we can guide brands on how to effectively engage with this elusive demographic and also how take advantage of broader marketing opportunities that come with the transition of esports into the mainstream.”

TEG’s Managing Director of Data, Digital and Technology, Mazen Kassis, said the combined power of Genome Live™ and TEG Rewards’ online research provides compelling, data-driven marketing solutions for brands and agencies.

Kassis added “businesses that are data-rich can cross-pollinate their datasets with our ability to map Australia’s live entertainment & sports universe.

“Those who are not as data-rich or have limited resources can make more effective marketing decisions leveraging our data and research strengths, driving improved returns on investments.

“Any company that invests in live entertainment and sports sponsorships can stop guessing and start targeting the right people with the right message at the right time and, most importantly, be able to attribute sponsorship spending to positive impacts on their bottom lines.”

Key findings about eSports based on Genome Live™ and TEG Rewards (the Omnibus Survey & Passive Meter products) include:

• Over 50% of Australian aged 18 to 64 years report at least some interest in esports, with almost 15% of these subscribing to an eSports streaming service
• 70% of those interested in eSports watch an eSports event online at least once a month, with almost 10% watching at least every 2-3 days. 
• eSports fans are highly engaged, with each fan spending an average of 24 minutes on esports websites (e.g. Twitch.tv), almost 10 times more than the combined time spent on traditional sports websites.
• 79% of eSports fans spend more than seven hours per week gaming
• 46% of eSports fans have spent more than $1,000 on gaming products

All these insights and expertise come together in Genome Live™, the TEG Analytics customer attributes product, which has mapped the passions, motivations and interests of more than 10 million Australians in one of the country’s largest data science projects.

Images: Intel Extreme Masters eSports at Sydney's Qudos Bank Arena.

29th August 2017 - NIELSEN LAUNCHES ESPORTS BUSINESS TO OFFER DATA AND INSIGHTS TO KEY STAKEHOLDERS 

15th August 2017 - MELBOURNE CITY FC SIGN A-LEAGUE’S FIRST FIFA ESPORTS PLAYER 

11th July 2017 - TEG APPOINTS NEW DATA, DIGITAL AND TECHNOLOGY MANAGING DIRECTOR 

19th May 2017 - IEM ESPORTS DEBUT AUSTRALIAN EVENT ATTRACTS 8 MILLION GLOBAL VIEWERS

18th May 2017 - AUSTRALIAN FIRST AS ADELAIDE CROWS ACQUIRE ESPORTS TEAM

11th May 2017 - CHINESE SUPER LEAGUE DELIVERS VIRTUAL REALITY IN LIVE BROADCASTS

5th May 2017 - AFL LOOKS TO ESPORTS TO ENGAGE WITH NEW AUDIENCES 

4th May 2017 - MOST PROFESSIONAL SPORTS TEAMS TO SOON HAVE AN ESPORTS PRESENCE

28th April 2017 - ASIAN GAMES 2022 TO FEATURE ESPORTS EVENTS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues

 
 

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues

 
 

GREENEDESK

Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology

 
 

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

Intelligenz

Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…

read more

Access / Billing / Finance / Marketing / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business