AQUASPIN™ - Aqua Cycling Aquaspin™’s sessions have been specially designed by our Master Trainer to be challenging yet fun group cycling sessions. Each session is tailored to…read more
TEG Analytics and TEG Rewards shine light on growth in eSports
A breakthrough data science project using TEG Analytics' new Genome Live™ analytics platform has opened the door to the world of eSports for marketers trying to understand one of the most sought-after demographics.
In Australia, eSports has almost 1.5 million avid followers, according to the Omnibus survey by TEG Rewards, TEG’s online research business – on a par with many traditional sports in Australia in terms of followers.
Globally, the professional eSports industry is reported to be worth around US$1.2 billion and has over 230 million followers.
TEG Analytics, the developer of Genome Live™, analysed the audience of the Sydney Intel Extreme Masters eSports tournament in May this year.
The event, promoted by TEG Live, attracted a 15,000 live-audience and 8 million unique viewers online when the world’s best teams in Counter Strike: Global Offensive took to the stage at Qudos Bank Arena.
TEG Chief Executive Geoff Jones said these analytics and research tools provide powerful insights to the world of eSports, commenting “although males (aged) 18-24 are the core eSports fans and represent a dazzling marketing opportunity that so many are trying to break into, a deeper examination of this space is also very revealing.
“Through Genome Live™ we can guide brands on how to effectively engage with this elusive demographic and also how take advantage of broader marketing opportunities that come with the transition of esports into the mainstream.”
TEG’s Managing Director of Data, Digital and Technology, Mazen Kassis, said the combined power of Genome Live™ and TEG Rewards’ online research provides compelling, data-driven marketing solutions for brands and agencies.
Kassis added “businesses that are data-rich can cross-pollinate their datasets with our ability to map Australia’s live entertainment & sports universe.
“Those who are not as data-rich or have limited resources can make more effective marketing decisions leveraging our data and research strengths, driving improved returns on investments.
“Any company that invests in live entertainment and sports sponsorships can stop guessing and start targeting the right people with the right message at the right time and, most importantly, be able to attribute sponsorship spending to positive impacts on their bottom lines.”
Key findings about eSports based on Genome Live™ and TEG Rewards (the Omnibus Survey & Passive Meter products) include:
• Over 50% of Australian aged 18 to 64 years report at least some interest in esports, with almost 15% of these subscribing to an eSports streaming service
• 70% of those interested in eSports watch an eSports event online at least once a month, with almost 10% watching at least every 2-3 days.
• eSports fans are highly engaged, with each fan spending an average of 24 minutes on esports websites (e.g. Twitch.tv), almost 10 times more than the combined time spent on traditional sports websites.
• 79% of eSports fans spend more than seven hours per week gaming
• 46% of eSports fans have spent more than $1,000 on gaming products
All these insights and expertise come together in Genome Live™, the TEG Analytics customer attributes product, which has mapped the passions, motivations and interests of more than 10 million Australians in one of the country’s largest data science projects.
Images: Intel Extreme Masters eSports at Sydney's Qudos Bank Arena.
15th August 2017 - MELBOURNE CITY FC SIGN A-LEAGUE’S FIRST FIFA ESPORTS PLAYER
11th July 2017 - TEG APPOINTS NEW DATA, DIGITAL AND TECHNOLOGY MANAGING DIRECTOR
18th May 2017 - AUSTRALIAN FIRST AS ADELAIDE CROWS ACQUIRE ESPORTS TEAM
11th May 2017 - CHINESE SUPER LEAGUE DELIVERS VIRTUAL REALITY IN LIVE BROADCASTS
5th May 2017 - AFL LOOKS TO ESPORTS TO ENGAGE WITH NEW AUDIENCES
28th April 2017 - ASIAN GAMES 2022 TO FEATURE ESPORTS EVENTS
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…read more
The Calgym/Synergy group has had a long and proud history since 1976 as world leaders in the innovation, design and evolution of commercial strength and conditioning equipment. The Synergy group was…read more
Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…read more
BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…read more
Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…read more
iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…read more
AAC ID Solutions is a leading supplier of identification access wristbands, barcoded wristband tickets, lanyards, membership products and RFID solutions for events and venues, working with thousands…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!