Latest News

Back to Latest News back

 

Australian first as Adelaide Crows acquire eSports team

Australian first as Adelaide Crows acquire eSports team
May 18, 2017

In a move signalling the growing links between traditional and online sports, the AFL's Adelaide Crows have entered the world of competitive video gaming, acquiring a professional eSports team, Legacy, in the first deal of its kind in Australia.

Legacy, who are based in Sydney, are one of the eight top-tier League of Legends (LoL) teams in the Oceanic Pro League (OPL), which launched in the region in 2015.

LoL, published by Riot Games, is a five-a-side online warfare-style game. It estimates its player-base to be more than 100 million users.

Legacy are set to compete in the OPL grand finals, which start on 10th June, with the winner due compete for a spot at the LoL world championship – the biggest eSports event in the world.

In 2016 it had a prize pool of US$6.7 million and attracted more viewers, live and online, than the 2016 NBA finals.

Crows Chief Executive, Andrew Fagan, said buying the LoL team would open up a new commercial platform for the AFL club.

In a press release, the Crows advised that the world of competitive gaming has an international audience of close to 250 million people, the majority of whom are aged between 14 and 34 years.

Fagan advised “(eSports) is hugely popular with millennials and there are enhanced opportunities for current and new corporate partners to engage with younger, digital and social media-savvy audiences.

“League of Legends eSports was the most obvious choice for our club to get involved in, as it is one of the most developed eSports leagues in the region.”

The AFL signalled its interest in the eSports industry in May, with the aim of running a tournament at Etihad Stadium, which it acquired last year..

While the purchase of an eSports team is a first for a traditional sports club in the region, it follows the recent investment by global leagues, teams and individuals in eSports - including the NBA, former NBA players Magic Johnson and Shaquille O’Neal, former NFL player Joe Montana, the Philadelphia 76ers and the Miami Heat. In Europe, football clubs such as Manchester City, Paris Saint-Germain and Ajax have also created eSports divisions in recent years.

Earlier this month, Intel Extreme Masters at Sydney’s Qudos Bank Arena became the biggest eSports event held in Australia, attended by 7,000 fans.

Images: Members of Legacy, who came second in the 2015 and 2016 Oceanic Pro League grand final of League of Legends (top) and Intel Extreme Masters at Sydney’s Qudos Bank Arena in May 2017 (below).

12th May 2017 - AFL SECURES LAST-MINUTE CHINESE BROADCAST DEAL FOR SHANGHAI GAME

6th May 2017 - INTEL EXTREME MASTERS SYDNEY EVENT TO BE LIVE STREAMED ON TWITTER

5th May 2017 - AFL LOOKS TO ESPORTS TO ENGAGE WITH NEW AUDIENCES

4th May 2017 - MOST PROFESSIONAL SPORTS TEAMS TO SOON HAVE AN ESPORTS PRESENCE

28th April 2017 - ASIAN GAMES 2022 TO FEATURE ESPORTS EVENTS

10th March 2017 - TEG LIVE PARTNERSHIP TO BRING IEM ESPORTS EVENT TO SYDNEY

2nd March 2017 - CHINESE ESPORTS PLAYERS GENERATE US$730 MILLION IN REVENUE

16th February 2017 - NBA TAPS INTO THE FAST GROWING ESPORTS MARKET 

 

 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

HRMWEB

At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

GEOFF NINNES FONG AND PARTNERS

Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…

read more

Aquatics / Consultants / Design / Venues

 
 

METRA Australia

METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities.  Our team’s…

read more

Aquatics / Attractions / Fitness / Recreation / Security

 
 

TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 

BODY BIKE AUSTRALIA

BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business