Latest News

Back to Latest News back

 

TeamUp share their 2022 emerging fitness trends

TeamUp share their 2022 emerging fitness trends
November 18, 2021

TeamUp - a supplier of gym management software- have officially released their 2022 Emerging Fitness Trends. Highlighting that for the fitness industry, 2021 delivered major advances in technology, changes in customer and consumer behaviour, and new ways to innovate from both a business and customer perspective, TeamUp are anticipating even more of that for 2022.

For 2021, TeamUp noted the increase in live streaming and online classes, along with more equipment-less workouts, and even celebrities investing in fitness through apps and branding. For 2022 they are sharing some of the biggest trends expected for the fitness industry - from the importance of mental health to the social aspects of exercise, and everything in between.

TeamUp’s top ten 2022 Emerging Fitness Trends:

1. Fitness consumers will opt for a small group personal training versus commercial gym
18 months of lockdowns and isolation made it difficult for many to keep up with their rigorous fitness and exercise routines. While online classes and on-demand content helped members and clients stay accountable at home and exercise, this was a change and fitness consumers didn't want their aims to fall by the wayside or lose momentum on their goals. It's not surprising that more independent methods of keeping fit alongside boutique-style fitness studios grew in popularity over this time period.

These smaller and more personable gyms and studios give clients the opportunity to create a bespoke training program with a personal trainer as opposed to larger, commercial gyms where a member is largely left to their own devices. Additionally, smaller gyms can offer small group PT. These classes of two to 10 members mean instructors can give more one to one time to clients than bigger gyms with larger class sizes, but it also makes it easier for members to create a rapport while working out together.

2. Fitness studios are becoming the centre of socialisation
Now more than ever, camaraderie in the context of fitness is preferred. People want to get back to socialising and that means gyms, studios, and fitness centres are becoming important hosts to social activities as well as the venue of a workout. Members are encouraging their friends and families to come back to classes and sessions with them. Building a sense of unity along with a higher level of trust and comfort during an activity such as fitness makes it more likely that clients will continue to come to class.

Nick Wardle owner of Body Transformation Centre advises "I think people are more compliant when they're both doing something together because they are on the same journey and same thinking around the same stuff. The support is generally better."

3. Mental health is being talked about more than ever and it's creating a divide
But not in the way you think. A lot of media outlets have really pushed the idea that consumers' mental health has suffered greatly over the last almost two years. While they tell their readers and followers to be hopeful, they can still create a sense of worry in people about their mental health, and that isn't helpful for anyone. Fitness businesses can support their clients and members with encouragement and offer them the motivation they need to get back into their fitness regimes. Offering more one to one time and opening up availability for clients offers them support, making their gyms and studios as much about mental health as physical health. Fitness centres can create communities or a hub to help and support their clients, and the more they are able to show it and show proof of what they are doing to boost mental and physical health the better.

4. People are hesitant but hybrid is here to stay
Online classes and on-demand content were perfect solutions for fitness businesses to continue operating throughout lockdowns. It also gave their clients some semblance of normality and a routine. And although lockdowns have ended, that doesn't mean online mediums are no longer needed. Online classes give fitness business owners a great opportunity to increase their class sizes by offering hybrid classes. Teaching an in-person class while live-streaming means that more clients can sign up and join in. Online classes also give instructors the chance to reach clients further afield by marketing classes to fitness consumers outside of their local area.

On-demand content will also continue to be a big feature for fitness businesses. For members who can't make a session, having the option to do the class at a time that suits them is a huge perk of paying for a membership. It's not just a benefit of signing up for a membership. It helps clients save money by taking away the need to sign up for multiple fitness memberships.

5. Customers have gotten used to working out alone
Working out alone and using apps and aids such as Peloton, Mirror, and Apple watches became par for the course throughout the pandemic. That was a great reason for gyms, studios, and fitness centres to get online classes set up and to offer on-demand content. But clients are now used to taking ownership of their workout regimes from the comfort of their living rooms or enjoying exercise in the fresh air in their back gardens. The onus is now on gyms, studios, and personal trainers to offer an incentive of some kind to get those new homebodies back through the doors of their old exercise spaces.

6. We're sick of being stuck inside
It's never a bad idea to mix things up and vary the location of your classes and sessions as it is. The fact that many fitness consumers now want more time outdoors is an added bonus on that front. Offering classes outdoors not only gives people the fresh air they're craving, but it also helps stick to social distancing guidelines. The outdoors represents safety along with more freedom. Another added bonus that online classes and on-demand offer both you and your clients is that they can still get their workouts in when travelling. Whether they're getting some sea air or exploring the mountains, members can take their favourite fitness instructor with them.

Taking your sessions and classes outdoors even offers scope for more clients during in-person training sessions. Indoor classes limit the number of clients who can attend a session, and while trainers and instructors don't want to overextend themselves, social distancing can put a limit on your class sizes depending on the size of your space. Outdoor classes open the door to increasing the number you can accept to your classes.

7. Time is of the essence and clients are more aware of that than ever
Fitness consumers have seen that shorter but more intense workouts can offer them similar results to the more traditional methods of fitness. Giving them short and efficient workouts such as HIIT and programs including F45 and timed 20-30 minute Tabatas will be a good way of encouraging people back to class, especially for those with busy work schedules and home lives. Normality is starting to return which means a return to normal work schedules, school runs, and the plethora of responsibilities consumers have.

8. Fitness customers are hyper-aware of safety

Hygiene is and will continue to be a huge influence on fitness consumers returning to gyms and studios. Make sure that you have proof that you've followed all the relevant health and safety regulations set out by local authorities. Letting people see you wipe down and disinfect workout spaces and equipment after each session will give them peace of mind. Also ensuring that clients and members have access to hand sanitiser and disinfectant spray after handling equipment is something that will definitely be here to stay.

9. Making customers feel like it's custom for them - a holistic approach
A more holistic approach means a more tailored approach. Fitness consumers don't want to be lumped together in one category. Everyone has their own needs nutritionally and physically. Working with your members to build a program that fits them gives clients a sense of taking control over their own well-being. By letting them feel as though they have helped create a workout program and that they are allowed healthy options of the foods they love fosters a feeling of trust with their fitness instructor. It tells them their needs are the priority. Use this time to get to know your customers again and how they have changed. It's an opportunity to provide a better service, not the same service.

10. Putting restrictions on people are going to scare them away
You don't just want to retain your current crop of clients. You want to welcome new faces through the door and say a hearty "Welcome back!" to any returning members. By having too many rules and restrictions, fitness businesses will put people off. Gyms and studios of course need a set of rules and policies. Keep the proper restrictions but don't go overboard and let our customers know how they can help you keep your space safe. But altering long term memberships to allow for revision or recurring memberships without a contract offers flexibility for a customer to make the best decisions for them.

The upcoming year at a glance
After an unpredictable almost two years, things are calming down and TeamUp advise "we're seeing a return to some semblance of normality, and that's great for the fitness industry. People want to go back to classes, they want to get back to their old routines, and they want to set themselves new fitness goals. But there are certain things that have changed seemingly for the long term.

"Using online mediums to deliver sessions is still popular, and will more than likely increase in demand. We'll also see more fitness consumers looking for outdoor classes and sessions, while those who go back to indoor classes more regularly will be expecting to see a high level of safety and hygiene before and after classes.

"This is no bad thing though. It's a chance for fitness businesses to adapt to a new, exciting trend that will help trainers and instructors to grow their businesses."

To find out how TeamUp can help your fitness business grow in 2022, sign up for a 30-day free trial and schedule a call with their team.

Original content posted at TeamUp. With thanks to Jessica Armstrong

Related Articles

5th October 2021 - TeamUp launches free online mini marketing course

5th August 2021 - TeamUp launches new Appointments feature for personal trainers

4th April 2021 - TeamUp launches new On Demand library for its customers

29th December 2020 - TeamUp shares insights on access and delivery of fitness classes in 2021

16th November 2021 - Media network VMO charts Australians prioritising mental health and fitness goals more than ever before

15th November 2021 - BarBend.com survey reports on the pervasiveness of harassment against women at the gym

9th November 2021 - Armah Sports launches new ‘smart’ fitness club concept for the Middle Eastern market

28th October 2021 - MusicRevolution.com collaboration offers hospitality and fitness centres new Royalty-Free Music

25th October 2021 - IHRSA 2021 ignites fitness industry comeback

21st October 2021 - Fitstop takes functional fitness franchise to New Zealand

20th October 2021 - 2021 Global Report reveals key trends for the new fitness landscape

18th October 2021 - Snap Fitness partners with LIVIN during Mental Health Month

18th October 2021 - New virtual fitness business resource hub aids industry decision makers

15th October 2021 - Marking 10 years of operations FitnessOnDemand launches new livestreaming feature

14th October 2021 - Plus Fitness opens 200th club

13th October 2021 - Australian Fitness Network welcomed to Friends of FITREC community

7th October 2021 - Les Mills launches new omnichannel fitness platform

21st September 2021 - Apple adds group exercise option to Fitness+ platform

17th September 2021 - BH FITNESS launches new premium MOVEMIA line

16th September 2021 - ExerciseNZ’s Richard Beddie highlights that gyms and fitness centres are part of the COVID solution

14th September 2021 - Gym accessory ‘The Barbell Jack’ launches into Australian fitness market

12th September 2021 - How confident can fitness businesses be in AI predictions?

7th September 2021 - Fitness Australia launches dedicated Aqua Exercise Instructor registration

22nd January 2021 - Body Fit Training founder shares insights into top fitness trends for 2021

14th August 2020 - ISPO identifies health orientation as key fitness trend in post Coronavirus-world

19th February 2020 - NZREPS shares research insights into exercise and fitness trends for 2020

6th January 2020 - Les Mills suggests the top 10 fitness trends for 2020

3rd December 2019 - Fitness Show’s Shaun Krenz assesses Top Fitness Trends for 2020

7th November 2019 - ACSM predicts top global fitness trends for 2020

19th December 2018 - Wearable technology among the fitness trends identified for 2019

6th December 2019 - Fitness Australia business members rank ‘Exercise is Medicine’ as the hottest industry trend for 2020


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

@leisure Planners

@leisure is a team of experienced leisure, aquatic and sports facility managers and planners, with market modelling, sports management, recreation planning, business and GIS qualifications. We have…

read more

Consultants

 
 

GREENEDESK

Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology

 
 

iDwala Pty Ltd

iDwala is the Community Sports Facility Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 

Intelligenz

Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…

read more

Access / Billing / Finance / Marketing / Technology

 
 

GLADSTONE MRM

Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues

 
 

Spill Station Australia

Compliant chemical storage and decanting solutions. Includes spill kits, spill containment pallets, chemical decanting decks and safety shower and eyewash equipment. See our full range of solutions

read more

Aquatics / Safety / Security / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business