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How confident can fitness businesses be in AI predictions?

How confident can fitness businesses be in AI predictions?
September 12, 2021
About the author

Ian Mullane

Chief Executive, Keepme

Ian Mullane is the founder and Chief Executive of Keepme, an AI-based revenue acceleration CRM for fitness operators.

With a career that has seen him work with some of the biggest players in the FinTech including his position as Chief Operating Office at Sungard, Ian was also the owner/operator of the fitness business Vanda in Singapore for more than a decade.

He is also the author of The Fitness Future: Rules of Engagement, a white paper on the future of the fitness industry.

An economist from training, Ian also holds a Masters in marketing.

Read more from this author

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17th August 2021 - Les Mills launches new profit centre to help grow revenue and member retention

15th June 2021 - Keepme launches new white paper to demystify AI for fitness and wellness sectors

3rd May 2021 - Keepme drives improved sales conversions and member satisfaction at Toowoomba’s Willows Health and Lifestyle Centre

23rd February 2021 - The Wellness Program unveils advisors as it opens search for funding

29th January 2021 - White paper identifies role of technology in driving post COVID fitness operations

9th September 2020 - AI-powered retention platform Keepme secures US$1.7 million investment

5th December 2019 - Keepme appoints territory managers for Australia, USA and Spain

29th July 2019 - AI tool dramatically improves fitness club membership retention

22nd October 2017 - Gemba shares new views on fitness industry retention

8th March 2017 - Technogym partners with IBM to bring artificial intelligence into fitness


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