BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…read more
AI tool dramatically improves fitness club membership retention
With up to half of all new members terminating their fitness club memberships within 12 months, a unique new artificial intelligence tool, Keepme, is now able to revolutionise member retention for the fitness industry.
With addressing customer retention having never been more vital, Keepme provides gyms and health clubs with a conceptually refreshing and intelligently driven approach to proven member retention, allowing a broad spectrum of gyms, health and fitness clubs to drastically change their approach to keeping valuable memberships.
Through automated AI driven analytics, which use individual member data to identify patterns conducive with membership exits, the tool allows client users to re-engage with customers and significantly increase retention, through the integrated communication suite.
Released in 2017, the Fitness Australia and Life Fitness backed Australian Fitness Industry Retention Report showed that 48% of club members give up their membership within 12 months.
In addition, the latest Global Report from the International Health, Racquet & Sportsclub Association (IHRSA) shows that the fitness industry is set to reach 230 million members by 2030.
With member subscriptions generating more than 80% of this revenue (and annual member retention at less than 60%), it is very clear that retention strategies are crucial to maintaining the lifeblood of fitness businesses and ensuring their continued success.
The unique Keepme tool works by analysing individual member data to apply a highly accurate algorithm score that is associated with a risk of leaving. The tool is designed to provide clients with in-depth and actionable insights, enabling fast and effective engagement to avoid losing the customer.
Keepme founder Ian Mullane comments “we identified that membership retention is a primary factor in the continuing financial viability of a fitness business. It's also one of the most resource intensive and time consuming to manage on a daily basis.
“That's why we've designed the Keepme tool – to revolutionise the approach to keeping customers and maximising revenue streams effectively.”
Click here to contact Keepme via their entry in the Australasian Leisure Management Supplier Directory.
25th September 2018 - Australians wasting $1.8 billion a year on unused gym memberships
21st January 2016 - Membership retention lessons from 2015 that gyms need to know in 2016
1st September 2015 - Flexible gym contracts improve member retention
1st July 2013 - Fitness supplier offers guide to member retention strategies
15th April 2011 - Online Education on Club Membership Retention
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
Click here to view our subscription options.
The Complete Guide to Leisure Industry Products & Services.
Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…read more
Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…read more
A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…read more
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as Vivaticket Pty Ltd. Vivaticket is the ideal strategic partner for the organisation and management of your…read more
SimplySwim is a school management solution that helps swimming school owners and managers optimize operations by automating functions such as managing class schedules, billing and…read more
iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…read more
Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!