Sydney Showground gets approval to host up to 60,000 people a day for the Royal Easter Show

March 24, 2021

Nigel Benton

The Sydney Showground has advised that it has given approval by NSW Health for it to host up to 60,000 ticket holders on site each day of this year's Sydney Royal Easter Show.

Having previously been advised by the NSW Government that visitor numbers would be restricted due to COVIDSafe restrictions, the 60,000-a-day capacity gives the Show the potential to attract up 720,000 attendees over its 12 days - which comes close to past record attendance numbers.

Describing the hosting numbers as a step in the right direction for events in NSW, Sydney Royal Easter Show General Manager, Murray Wilton stated “we have been working closely with NSW Health for the past six months to develop our plans and have invested significantly in infrastructure, equipment and systems to help protect the health and safety of all patrons, exhibitors, staff and competitors who attend the Show.”

With the Show not having been held in 2020 and the Sydney Showground’s wider event calendar impacted by the Coronavirus shutdown, planning for the 2021 Show has taken place in a far tighter timeframe than in previous years.

However, with Showground events staff integrated in the Royal Easter Show team, preparations have also taken account of the COVIDSafe environment with an additional $1.5 million investment in safety, social distancing and hygiene measures.

This includes 131 hygiene staff specifically focused on COVID hygiene, 62 COVID marshals focused on social distancing and 50 hand sanitiser sites across the Showground in addition to extensive handwash stations in place for bio security while all operators and outlets will also provide hand sanitiser.

The Showground has also introduced crowd management software that uses sensors across the site to determine capacity by pavilion and integration into the Show’s consumer app with a traffic light system.

Capacity measures and the need to enforce social distancing will also see some attractions as well as rides on Sideshow Alley, space a little further apart than in previous years.

Often described as the largest annual event in the Southern Hemisphere, promotion for this year’s Show is focussed on highlight how it’s ‘favourites are back’.

With the Show currently ‘bumping in’, preparations for the 12-day show are seeing an immense overlay across its 40 hectare site.

While the insurance crisis will see a small number of previously prominent thrill rides of past years not at the Show, Sideshow Alley will 60 rides while the food court’s 100 outlets will be capable of feeding 120,000 people on a given day.

Other attractions will see 400 commercial exhibitors at the Show, its ‘farm’ supporting 14,000 animals and Australia’s largest agricultural classroom and events in the Showground arena where evening entertainment will light up 6.5 tonnes of fireworks over the duration of the Show.

The Sydney Royal Easter Show runs from the 1st to 12th April.

For more information go to www.eastershow.com.au

About the author

Nigel Benton

Co-founder/Publisher, Australasian Leisure Management

Born in the English county of Dorset, Nigel Benton is the co-founder and Publisher of Australasian Leisure Management, Australia, New Zealand and the Asia-Pacific’s only magazine for professionals in all areas of the leisure industry and the www.ausleisure.com.au website - the go to news resource for industry leaders and professionals.

With a long-term commitment to communicating all that is best about the leisure industry (aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues) his career has been defined by an ability to develop and implement industry communications.

Starting his career working in heritage visitor attractions and then adventure travel in Africa and the Middle East, an interest in writing about his experiences led to his change of career into magazine journalism and publishing.

In addition to publishing, Nigel speaks on marketing communications at a range of industry events.

He was made a Life Member of the World Leisure and Recreation Association in 2006 and is a Fellow of the Royal Geographical Society (London).

In 2020, he launched the new Asian Leisure Business website.

As of October 2024, he was inducted into the Australian Fitness Awards Roll of Honour at the 2024 AUSactive National Awards.

Among a range of published works and features, his comments on a Blog (blogspot) from 2007 to 2011, when this website went live in its current form, may be interesting to reflect back on.

His philosophy on life is to be kind to all and to indulge those that you love.

His passions include family, Newcastle United and motorcycles (especially British ones) as well, until February 2025 when she left us, caring a little pug named Stella.

Click here to connect with him via LinkedIn.