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Surf park developer Aventuur announces new executive team appointment

Surf park developer Aventuur announces new executive team appointment
July 23, 2021

Global surf park developer and investor Aventuur has announced the appointment of Rupert Partridge to its executive team as Director of Product and Revenue.

Integral to the successful launch and commercialisation of URBNSURF Melbourne, Partridge joins Aventuur having previously led URBNSURF Group’s product, brand, marketing, technology, communications, research and partnership initiatives.

With over 10 years’ professional experience as a brand builder, sports marketer, commercial manager and lawyer, Partridge has been actively involved in the surf park industry since 2013.

As the largest rights holder of Wavegarden’s ‘Cove’ technology globally, Aventuur has secured exclusivities for Australia (excluding Melbourne and Sydney), New Zealand, Singapore and Fiji.  

Assembling an expert team to deliver integrated surf park developments, Partridge’s appointment adds significant experience to the business - including his relationship with the Wavegarden team and intimate knowledge of the ‘Cove’ technology.

The appointment comes at a pivotal moment for Aventuur, following the company having recently opened its APAC headquarters led by Andrew Ross in Perth.

Announcing the appointment, Nicholas Edelman, co-founder and Chief Executive of Aventuur, stated “it’s epic to welcome Rupe to the Aventuur team given his extensive knowledge and experience in the surf park industry. There are plenty of people that want to be involved, but few that have actual experience - and Rupe is one of few with proven capability.

“With the opening of new Wavegarden lagoons in Brazil and the Swiss Alps, the surf park space is gaining increased attention from real estate developers, landowners and sports, recreation and leisure operators. Rupe’s diverse and demonstrated skillset enables him to hit the ground running, which helps us enormously.

“Most importantly, Rupe is a great guy, a trusted pair of hands, and as passionate as you can get about delivering incredible surf experiences. We believe that he is going to be able to shape the industry positively for years to come.”

Looking forward to his new role, Partidge commented I’m stoked to join the Aventuur team, and apply my first-mover experience in creating new, incredible surfing destinations around the world.

“I’m excited to work closely with Nick and Richard, who have extensive surf resort, real estate and capital markets experience, and to be collaborating again with Andrew, and also the Wavegarden team who are specialists in delivering authentic, environmentally-sustainable surf parks.

“With the surf park industry constantly innovating, I’m grateful for the opportunity to continue shaping its evolution in a way that is respectful of surfing’s rich heritage and culture, and that benefits surfers and our local communities.”

Aventuur is currently awaiting a final decision from the Western Australian Government on its proposal to build a $70 million integrated surf park, hotel and wellness centre in Perth’s southern suburbs.

With five ‘Cove’ surfing lagoons operational across four continents, Wavegarden is the market leader in delivering authentic surfing experiences to surfers of all abilities.

Images: Rupert Partridge, Aventuur's new Director of Product and Revenue (top) and the company's concept for a surf park at Jandakot in the Perth’s south (below). Credit: Aventuur.

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21st June 2021 - Global developments in surf park projects

17th May 2021 - URBNSURF releases renders for planned Sydney surf park attraction

13th May 2021 - Endless Surf add key personnel to meet demand for the surf park attraction

30th April 2021 - Plans move forward for Endless Surf facility on the Gold Coast

1st April 2021 - Surf Lakes Yeppoon developers look to transform prototype into visitor attraction

17th September 2020 - Wavegarden facility shows therapeutic benefits of surfing

19th June 2020 - Wavegarden looks to future delivery of surf parks around the world

10th January 2020 - URBNSURF artificial wave park opens in Melbourne

27th September 2019 - Coolum revealed as location for proposed $100 million Kelly Slater Surfing Ranch

16th July 2019 - URBNSURF Melbourne prepares to launch as Australia’s first surf park

8th May 2019 - Construction commences on South Korean Wavegarden Cove attraction

21st February 2018 - URBNSURF announces investment backing for Australia’s first surf park

22nd January 2014 - Wavegarden technology to revolutionise artificial surfing

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