Australian Small Business and Family Enterprise Ombudsman (ASBFEO) Bruce Billson has conceded failure in his pursuit of a Discretionary Mutual Fund for the attractions and amusement industry.
In December 2021, Billson backed a proposal by the Australian Amusement, Leisure and Recreation Association (AALARA) to create a Discretionary Mutual Fund (DMF) as a solution to lack of affordable insurance available for attractions industry operators - including adventure tourism, carnival and showground amusements, children’s rides, inflatables, laser tag, theme parks, transportable rides and waterparks.
Following extensive industry research, Billson’s report The Show Must Go On - released in his capacity as ASBFEO - called for Federal Government backing for the creation of an attractions industry DMF as a solution to the public liability crisis.
At the time of the release of The Show Must Go On, Billson suggested that in a hardened global insurance market establishing “a DMF as the only current workable solution to the immediate need for coverage in the sector.”
Billson backed this up in February this year with a new report Additional Insights Supporting a Discretionary Mutual Fund for the Amusement, Leisure and Recreation Industry, which highlighted ongoing difficulties faced by industry operators.

However, as reported today by the ABC, Billson has admitted that the initiative has not been successful in securing Federal Government support.
Despite industry operators continuing to face challenges in securing and maintaining insurance cover, Billson that he was “disappointed that … our recommendations weren't embraced.
"It's a very big challenge. There is a need for some innovation to find a way forward, and we thought a Discretionary Mutual Fund was the most practical, durable way.”
However, the push for a DMF was not backed leading industry insurer Sportscover.
Speaking to Insurance Business Australia (IBA) and the InsuranceNews website after the release of The Show Must Go On, Sportscover Australia Chief Executive, Simon Allatson said that establishing a DMF for the attractions sector was not the right course of action, expressing surprise that Billson was supporting an attractions sector-based DMF.
Allatson advised “it was our submission (to the Ombudsman) that a stronger focus on quality assurance, risk management, safety protocols, and training would provide greater security for the sector.
“As in any market, there are good risks and poor risks. A DMF should not be established to subsidise poor risks at the expense of operators who are operating safely and professionally.”
There remains the possibility that key AALARA members and stakeholders in the wider industry could fund a DMF without Government support.
Images: Australian Small Business and Family Enterprise Ombudsman Bruce Billson (top) and the cover of The Show Must Go On report (below). Credit: ASBFEO.
About the author
Nigel Benton
Co-founder/Publisher, Australasian Leisure Management
Born in the English county of Dorset, Nigel Benton is the co-founder and Publisher of Australasian Leisure Management, Australia, New Zealand and the Asia-Pacific’s only magazine for professionals in all areas of the leisure industry and the www.ausleisure.com.au website - the go to news resource for industry leaders and professionals.
With a long-term commitment to communicating all that is best about the leisure industry (aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues) his career has been defined by an ability to develop and implement industry communications.
Starting his career working in heritage visitor attractions and then adventure travel in Africa and the Middle East, an interest in writing about his experiences led to his change of career into magazine journalism and publishing.
In addition to publishing, Nigel speaks on marketing communications at a range of industry events.
He was made a Life Member of the World Leisure and Recreation Association in 2006 and is a Fellow of the Royal Geographical Society (London).
In 2020, he launched the new Asian Leisure Business website.
As of October 2024, he was inducted into the Australian Fitness Awards Roll of Honour at the 2024 AUSactive National Awards.
Among a range of published works and features, his comments on a Blog (blogspot) from 2007 to 2011, when this website went live in its current form, may be interesting to reflect back on.
His philosophy on life is to be kind to all and to indulge those that you love.
His passions include family, Newcastle United and motorcycles (especially British ones) as well, until February 2025 when she left us, caring for a little pug named Stella.
Click here to connect with him via LinkedIn.
Read more from this author
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