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Stadiums and venues around the world recognise that success hinges on more than just what happens on the pitch. More than ever, fan engagement within each facility is a critical part of the overall…
read moreTennis great Roger Federer will be returning to Perth in January 2018 to compete at the Mastercard Hopman Cup.
The 18-time Grand Slam champion will represent Switzerland for the fourth time at the mixed teams tournament that will again be staged at the Perth Arena.
Federer went on to win this year's Australian Open following his appearance at the 2017 Hopman Cup and in 2018 will once again be joined by Swiss player Belinda Bencic.
With Federer as the drawcard, fans broke attendance records at each of his matches last January with more than 41,000 people attending the Swiss team's three sessions.
Overall, 103,167 fans flocked to Perth Arena to watch one of the most successful events in the tournament's history.
Research commissioned by Tourism WA also showed that 39% of international and 43% of interstate visitors said Roger Federer was the main reason they travelled to Western Australia for this year’s edition of the tournament.
With the Western Australian Government, through Tourism Western Australia, having backed the Hopman Cup since its inception in 1989, Western Australian Premier Mark McGowan commented “it is a massive coup for Western Australia to secure Roger Federer for the 30th annual Mastercard Hopman Cup.
"The Mastercard Hopman Cup is a stand-out event which continues to grow from strength to strength, attracting some of the world's best tennis players, such as Federer, to the state-of-the-art Perth Arena.
"Tourism is a critical economic driver for the State supporting more than 97,000 jobs and injecting $10 billion into the Western Australian economy."
Western Australian Tourism Minister Paul Papalia added “events are vital to tourism as they attract visitors who inject millions into the economy, add vibrancy to the city and promote the State nationally and internationally through valuable media exposure.”
Under its current sponsorship deal the Hopman Cup will be staged in Perth until 2022.
The full player line-up will be announced in October.
Main image: Roger Federer, courtesy of Tennis Australia/Ben Solomon.
30th January 2017 - AEG FACILITIES SELL MORE THAN 12 MILLION TICKETS WORLDWIDE DURING 2016
11th January 2017 - RECORD CROWDS SECURE HOPMAN CUP’S FUTURE IN PERTH
13th October 2016 - TENNIS AUSTRALIA AGREES TOURNAMENTS PARTNERSHIP WITH MASTERCARD
6th October 2016 - HIGH QUALITY FIELD TO CONTEST 2017 HOPMAN CUP
4th October 2016 - PERTH ARENA SERVES FANS THE BEST IN VENUE CATERING
22nd July 2016 - ROGER FEDERER TO HEAD TO 2017 HOPMAN CUP LINE UP
10th January 2016 - NEAR RECORD CROWD WATCHES AUSTRALIA’S HOPMAN CUP WIN
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