Research shows Victoria’s tourism investment pipeline accounting for one quarter of Australia’s total

December 13, 2019

The Victoria Tourism Industry Council (VTIC) has welcomed new research from Tourism Research Australia that indicating that, in 2018/19, the tourism investment pipeline in Victoria consisted of 49 projects with a collective value of $11.3 billion, accounting for 25% of Australia's total investment.

VTIC Chief Executive Felicia Mariani stated “once again the tourism sector has demonstrated its value as a major economic contributor, not only to the state, but also to Australia.

“This strong investment pipeline of 49 projects is working to narrow the gap between supply and demand in Victoria and support the experiences that visitors are seeking now, and into the future,” she said.

While the overall level of tourism infrastructure investment is strong, it is not as broad based as it needs to be. For example, Victoria is still 10% below the national average in terms of the proportion of investment in regional accommodation and experience development.

Commenting on this, Mariani (pictured addressing the recent VTIC conference) explained “the challenge for policy makers is to address this shortfall by creating a framework that will attract new business ventures into the state and increase private sector investment in tourism infrastructure.

“A key step is to extend the maximum length of leases in national parks to at least 49 years.”

The report also shows that the highest value of projects in the pipeline were in regional Victoria (68% of the value of the pipeline), with the remaining value of projects in Melbourne (32%).

Mariani went on to say “while VTIC is encouraged by these results, there is still work to do to ensure that the tourism sector continues to thrive in Victoria.

“VTIC’s submission to the Victorian Government’s Regional Tourism Review contains recommendations to streamline approvals for tourism investment, and fast-track the maintenance and upgrade of visitor amenities and tourism-related assets.”

Click here to read a summary of VTIC’s submission to Victoria’s Regional Tourism Review, or click here to view the full submission.

7th December 2019 - Six Victorian tourism operators enter RACV Hall of Fame

14th November 2019 - Proposed Victorian bathing trail concept gets international and domestic backing

24th October 2019 - Study suggests future strategy for geothermal hot springs and bathing tourism in Victoria

18th October 2019 - Australian Regional Tourism Convention to address role in national tourism agenda

15th September 2019 - Study shows local government behind more than a quarter of Australia’s arts and cultural investment

5th July 2019 - VTIC Conference heads to Geelong to share industry disruption and excellence

21st March 2019 - Review to determine ways to expand tourism In Regional Victoria

4th May 2018 - Victorian alpine resorts welcome investment in collaborative tourism strategies

23rd October 2017 - VTIC welcomes strong events forecast but stresses that attractions must plan for winter visitors

20th July 2017 - Growing Victorian tourism sector impacted by ongoing skills shortages

7th June 2017 - VTIC highlights challenges for tourism in regional Victoria

26th April 2017 - Local councils make big investments in tourism

29th February 2016 - New marketing campaign promotes regional Victoria

12th May 2015 - Australian tourism investment reaches $53.7 billion in 2014

5th December 2012 - Federal Government closes gap on tourism investment

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