AUSTRALIAN WATERSLIDES AND LEISURE
A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…
read moreVictoria’s tourism sector experienced a quieter than expected September 2017 Quarter, despite major events such as the successful AFL Finals Series and the Dior Exhibition at the NGV.
While more than a third of businesses in the tourism sector reported a decline in profits during the September quarter, international visitation numbers remain strong and one in five businesses reported a rise in export activity.
Despite this, business conditions are expected to improve entering the final quarter of 2017, which heralds a strong calendar of events. Almost half of tourism businesses expect sales to increase and 43% expect profits to rebound.
Victoria Tourism Industry Council (VTIC) Chief Executive Brad Ostermeyer said the results of the Survey of Business Trends and Prospects showed that despite a promising outlook, important lessons for the future must be learnt.
Ostermeyer stated “the decline in profits over the September quarter was a disappointing but not surprising outcome.
“The winter off-peak is usually a quieter trading period for tourism business, and this is reflected in these results. International visitation numbers remained strong and 20% of businesses reported a rise in export activity.”
Looking ahead to the final quarter of 2017, the industry is naturally optimistic with Victoria’s events calendar heating up and the extended school holiday period approaching before Christmas.
Ostermeyer added “the cyclical and unpredictable nature of profitability and business conditions presents important lessons for the tourism industry. It is vital that we strategically market Victoria to interstate and intrastate visitors as well as our international visitors.
“Our international visitation numbers are strong but the cooler winter months are also a terrific opportunity for Australians to take advantage of lower airfares and accommodation prices and discover what Victoria has to offer.
“The industry’s upcoming peak trading period is a welcome relief but will also create rising employment costs. Almost a quarter of businesses in tourism plan to reduce overtime offered and only 22% are planning to increase employment levels. If business can benefit from consistent, year-round visitation numbers across international, interstate and intrastate markets, this will help off-set some of the impact of rising labour costs over the holiday period.”
VTIC is the peak body for Victoria’s tourism and events industry.
Images: Paddlesteamer at Echuca (top) and The House Of Dior - Seventy Years of Haute Couture exhibition at the NGV (below).
20th July 2017 - GROWING VICTORIAN TOURISM SECTOR IMPACTED BY ONGOING SKILLS SHORTAGES
10th July 2017 - NGV’S VAN GOGH HITS RECORD 420,000 VISITORS
7th June 2017 - VTIC HIGHLIGHTS CHALLENGES FOR TOURISM IN REGIONAL VICTORIA
26th April 2017 - LOCAL COUNCILS MAKE BIG INVESTMENTS IN TOURISM
18th April 2017 - NATIONAL GALLERY OF VICTORIA IN LIST OF THE WORLD’S TOP 20 MOST VISITED ART GALLERIES
6th April 2017 - VISITOR ATTRACTIONS HIT BY STOLEN CREDIT CARD SCAM
31st March 2017 - HARD WORK AHEAD AS TOURISM SPENDING IN AUSTRALIA EXCEEDS $100 BILLION
24th February 2017 - VICTORIA TOURISM INDUSTRY COUNCIL WELCOMES REDUCED PENALTY RATES
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
The Complete Guide to Leisure Industry Products & Services.
A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…
read moreAs of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as Vivaticket Pty Ltd. Vivaticket is the ideal strategic partner for the organisation and management of your…
read moreCommercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…
read moreAflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…
read moreOtium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…
read moreWhether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…
read moreAs of February 2023, Ungerboeck Software has rebranded as Momentus Technologies.
read moreAbout: Momentus Technologies is a global provider of industry-leading venue and event management solutions that empower organizations to create extraordinary moments. With over 50,000 users in more…
read moreGet your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!