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Recognition for marketing through adversity secures Award win for Australia Council
Performing effective communications functions with key stakeholders and the Australian public through a period of adversity has seen the Australia Council for the Arts gain acknowledgement from industry magazine Australasian Leisure Management in the 2018 Leisure Industry Communication and Marketing Awards.
The Australian Government's arts funding and advisory body is being recognised with the presentation of the Award in the Government Department/Agency category.
The Australia Council has endured a difficult few years having experienced a massive funding cut from the Federal Government in 2015, as then Arts Minister Senator George Brandis took $104.7 million from its budget for the now-abandoned National Program for Excellence in the Arts (NPEA).
With reduced resources and staff confidence clearly undermined, key members of the Australia Council’s communications and marketing team continued their role undeterred, communicating the body’s important work with key stakeholders and the Australian public.
The Award also recognises the return of the Australia Council Marketing Summit in June this year, expanded with a wider variety of content and renamed as the Australia Council Marketing, Communications and Ticketing Summit.
Under the theme of this year's Summit held in June, Knowing me, knowing you!, the event attracted artists, arts workers, academics and leading thinkers coming together and connect with a diverse range of arts marketers.
Commenting on the Australia Council’s recognition, which came as a result of a third-party nomination, Australasian Leisure Management Publisher Nigel Benton stated “this may be a difficult award for the Australia Council to acknowledge, but this Award takes account that effective communication and marketing is not always about big budgets but is about commitment, hard work and innovation.”
Announcements on the the 2018 Leisure Industry Communication and Marketing Awards are being made on 14 successive business days through October.
Image: The Australia Counci's Sydney headquarters.
12th October 2018 - Australia Council announces new Chief Executive
30th September 2018 - Arts sponsorship and donations revenue rises in volatile and uneven climate
24th September 2018 - Australia Council backs arts and disability with significant new funding
17th May 2018 - Industry Communication and Marketing Awards return for 2018
17th November 2017 - Private sector support for the performing arts grows to record levels
10th May 2017 - Federal Budget confirms return of Australia Council arts funds
21st September 2015 - Cultural sector welcomes end of George Brandis’ term as arts minister
13th February 2015 - Australia Council announces dates for Australian Performing Arts Market 2016
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