Latest News

Back to Latest News back


PMY Group expands sports and venue data capability with Sports Data Services acquisition

PMY Group expands sports and venue data capability with Sports Data Services acquisition
March 4, 2022

PMY Group (has announced the expansion of its global data solutions offerings with the acquisition of Sports Data Services, a leading provider of data solutions to sports and venues throughout Europe.

The move further supports PMY’s ability to transform venues, infrastructure and major events through technology, with data and digital solutions being an increasingly critical element of this transformation.

Based in the United Kingdom¸ Sports Data Services provides innovative data solutions that allows sports governing bodies, venues and clubs throughout Europe to optimise the capture, storage and use of critical data sources across customers, participants and fans.

Excited by the role that Sports Data Services will play in leading the Melbourne-based company’s global sports and venue data solutions offering, PMY Chief Executive, Paul Yeomans stated “we are incredibly pleased that Luke, Colin and the Sports Data Services team are joining PMY.

“Our clients are rapidly embracing a data driven approach to business, and we are pleased to be able to provide the deep technical expertise and practical solutions required to support this transformation.”

The global data solutions offering will be provided under the leadership of Sports Data Services Managing Director Luke Thompson and Commercial Director Colin Rickard, with Rickard noting “we have a shared mission to become global leaders in this space and are excited about working within PMY, which has an extensive global network and is rapidly growing.”

Thompson added “joining forces with PMY is a move that will greatly enhance our offerings and technical expertise, and bring global best practice to drive the data agenda of venues, clubs and sports organisations globally.”

For over five years, Sports Data Services has offered its clients an end-to-end service of bespoke data solutions that maximises the insights that sports and venues derive from their data. Specialising in the development of Data Lakes and bespoke applications, Sports Data Services has worked with high-profile clients including The England & Wales Cricket Board (ECB), Brighton & Hove Albion FC, SL Benfica and sports injury NGO Podium Analytics, with Thompson and Rickard continuing to support these clients under the PMY banner.

This acquisition marks another milestone for PMY and its team, supporting its vision to become a global leader in the provision of technology solutions to major public venues.

Related Articles

1st March 2022 - Catapult delivers innovative all-in-one video and data analytics platform for athletes and teams

21st February 2022 - Gymnastics Australia partners with EngageRM to deliver data insights

15th February 2022 - PMY Group announces chief executive appointment for investment company PMY Capital

14th December 2021 - Marriner Group selects Ticketek to provide ticketing and data analytics solutions for their theatres

10th December 2021 - PMY Group announces long term technology partnership with E-Bike Grand Prix series

26th November 2021 - Nielsen introduces sports data and insight platform Stadium into Australasian market

28th October 2021 - revolutioniseSPORT releases new tools to assist grassroots clubs in managing data collection at scale

4th October 2021 - Victoria University partner with AFL’s Western Bulldogs to present VU Data Lab

29th July 2021 - PMY Group partners with IOTech for enhanced venue management solutions

30th June 2021 - PMY Group partners with Australian Racing Drivers Club to transform Sydney Motorsport Park

26th May 2021 - Victoria University launches sport data analytics short course

20th April 2021 - PMY Group acquires US-based consulting and design services business WJHW

29th March 2021 - PMY Group acquires UK-based event technology company

18th January 2021 - PMY Group announces acquisition of UK-based digital solutions company

5th September 2019 - PMY Group to undertake major technology investment and management partnership at the Sydney Showgrounds

2nd August 2017 - PMY Group announces senior management team appointments

4th May 2017 - PMY Group announces new regional Chief Executive and advisory board member

7th July 2016 - New appointment marks further PMY Group expansion

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology



Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing


Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues


Yellowbox Lockers

Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…

read more

Aquatics / Attractions / Entertainment / Retail / Security


Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues



SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues



Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business