ONTHEGO expands with acquisition of ZEMS Apparel

June 5, 2019

ONTHEGO, the leading online retailer and customisation platform for uniforms and sports apparel, has announced the acquisition of Australian-based manufacturing and sublimation plant ZEMS Apparel.

The acquisition enables ONTHEGO (OTG) to further the delivery of industry leading offerings and customer experience, enhancing the Canberra-based company’s provision of customised offerings in record delivery times.

Enabled by its Web2Print technology, OTG Chief Executive, Mick Spencer explained that the capability also completed the loop on the complex rapid supply chain required to execute some “very exciting nationwide top tier retail partnerships soon to be announced in later 2019”.

The deal follows on from the announcement this time last year that the Workwear Group (WWG) - a subsidiary of Wesfarmers Industrial & Safety - had acquired a significant stake in its business, backed by existing shareholders.

Since then, the company has deployed three white label platforms within Wesfarmers with the launch of Officeworks Custom Apparel instore and online in May and Workwear Group white label programs over the past 12 months.

Spencer advised this was the “next step for the company in pursuing an aggressive two fold investment strategy in technology development and analogous capability acquisition in furthering our leading customer experience pf designing products easy and having them delivered quick anywhere they are.

“ZEMS will provide us a ‘bolt on’ capability that will enable us to leverage our significant investments to date in our technology for mass customisation scale.

OTG’s ZEMS Apparel acquisition has seen OTG rebrand the Wetherill Park, NSW business as OTG Labs, with ZEMS founder Mark Harris to continue leading the Web2Print Facility.

Harris’ experience and skills will enable plans to bring the technology to life in the growth of our mass customisation, made to order supply chain model.

Commenting on the acquisition, Harris stated “OTG’s founding story and vision is was what first attracted me, after meeting the team I knew my visions of this industry could be achieved. I’m excited to join the OTG team and have my skill set taken to the next level with what is to come with this company.”

Driven by a significant upward valuation in the company, OTG has plans to open a strategic investment round in the new financial year to support its aggressive acquisition strategy and rapid growth plans.

Click here to contact ONTHEGO via their entry in the Australasian Leisure Management Supplier Directory.

Images: Members of the OTG Labs team (top) and Mick Spencer (below).

13th February 2019 - Tough Mudder signs with ONTHEGO as Australia apparel partner for the next three years

1st January 2017 - ONTHEGO Sports announces five year partnership with Hockey Australia

25th August 2016 - Steve Waugh teams up with ONTHEGO to launch sportswear range for cricket clubs

9th May 2016 - OnTheGo entrepreneur Mick Spencer reels in three sharks on Network Ten’s Shark Tank

18th December 2015 - OnTheGo Sports teams with Westfield to redefine the retail sportswear experience

23rd November 2015 - Dual award wins for sports apparel brand OnTheGo Sports

3rd May 2015 - Rebranded Next Gen clubs partner with OnTheGo Sports in advance of Canberra club opening

5th August 2014 - Canberra business to supply athletic apparel to Anytime Fitness in Asia

6th September 2011 - ASGA Conference to address best practice in sports retailing

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.