Latest News

Back to Latest News back

 

Steve Waugh teams up with ONTHEGO to launch sportswear range for cricket clubs

Steve Waugh teams up with ONTHEGO to launch sportswear range for cricket clubs
August 25, 2016

Former Australian cricket captain Steve Waugh has joined with sports apparel entrepreneur Mick Spencer of ONTHEGO to launch a teamwear range for players across the world.

The new Cricket by Steve Waugh product range can now be ordered through ONTHEGO online through ONTHEGO Sports by cricketers anywhere in the world.

Spencer, a fan of Waugh for years, was contacted by the sporting great after his appearance on the Channel Ten reality TV show Shark Tank.

When they met, Waugh explained his Steve Waugh Foundation needed an apparel partner.

Commenting on the results of their meeting, Spencer explained “we brought together a lot of mutual passion.

“We reflected on the needs of the young modern cricket player, what they want to represent and what they want to wear on and off the pitch.

With an estimated 2.5 billion fans around the world, many of whom have strong attachments to the game at club level, Waugh and Spencer want their new product to be accessible for grassroots clubs.

Key retail partners in select areas will also be chosen.

The teamwear includes on-field shirts and trousers as well as off-field tops, jackets, kit bags, backpacks and drink bottles.

Spencer explains “Steve has hand-picked and partnered with a company that can provide a solution to all the struggles surrounding the issues found by clubs and teams in every corner of the globe.

“And this solution will ensure the sense of distinction, pride, performance and empowerment that is felt when you put on your club’s uniform.”

The Steve Waugh brand brings with it the same attributes that distinguished his career - leadership, pride, unity and passion.

Speaking about the release of the new clothing line, Waugh stated “I was privileged to represent my country Australia and wear the fabled ‘baggy green’ 168 times.

“(With OnTheGo) I wanted to create a range of products that looked and felt vibrant and energetic, through colour and design flexibility.

“Every team should feel connected and united as one, and a big part of that is how you look both on and off the field and the message it sends to your opposition.

“This is an easy and fast process, to be able to order all your team wear and accessories, so you can spend more time practicing for the next game.

“This range I’ve built with ONTHEGO will ensure you have the platform to launch into your journey, and to be the best you can be.”

Waugh, an Officer of the Order of Australia and 2004 Australian of the Year, scored more than 10,000 Test runs in his career.

Click here to contact OnTheGo Sports via their entry in the Australasian Leisure Management Supplier Directory.

9th May 2016 - ONTHEGO ENTREPRENEUR MICK SPENCER REELS IN THREE SHARKS ON NETWORK TEN’S SHARK TANK

18th December 2015 - ONTHEGO SPORTS TEAMS WITH WESTFIELD TO REDEFINE THE RETAIL SPORTSWEAR EXPERIENCE

23rd November 2015 - DUAL AWARD WINS FOR SPORTS APPAREL BRAND ONTHEGO SPORTS

3rd May 2015 - REBRANDED NEXT GEN CLUBS PARTNER WITH ONTHEGO SPORTS IN ADVANCE OF CANBERRA CLUB OPENING


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Momentus Technologies

About: Momentus Technologies is a global provider of industry-leading venue and event management solutions that empower organizations to create extraordinary moments. With over 50,000 users in more…

read more

Entertainment / Events / Hospitality / Technology / Venues

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 

SimplySwim

    SimplySwim is a school management solution that helps swimming school owners and managers optimize operations by automating functions such as managing class schedules, billing and…

read more

Aquatics / Education / Recreation / Safety / Technology

 
 

InterQuad (International Quadratics) 

InterQuad (International Quadratics)  With a combined legacy spanning over 150 years, International Quadratics (founded in 1976) and Pierce Pool Supplies (originally established in 1898 as A H…

read more

Aquatics / Safety / Technology / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business