Latest News

Back to Latest News back

 

New Sydney Coliseum agrees data insights partnership

New Sydney Coliseum agrees data insights partnership
November 13, 2019

Sydney Coliseum, the new multi-purpose theatrical development being developed at West HQ, has signed Activity Stream as its data-visualisation partner.

The soon-to-open venue accommodates a 2,000-seat audience within its main auditorium and features seven bars, multiple event spaces, full stage-sized rehearsal room, Green Room, dressing rooms for 90 and luxury VIP Suites.

Activity Stream focuses on technology solutions within the live entertainment and sports industries, with several ticketing partners, such as Ticketmaster and Eventim. The platform applies artificial intelligence and data analytics to create actionable insights.

The firm will be used by the Sydney Coliseum to track sales data, intimately understand audiences, their habits and origins and manage their marketing campaigns more efficiently.

Activity Stream can be instantly used by the service without needing a lengthy set-up time, allowing the Coliseum’s ticketing and sales infrastructure to be set up months before the first show.

The simple interface also allows for anyone working in the theatre to use the system, as well as partners and collaborators.

Announcing the partnership, Activity Stream released a statement advising “the team at the theatre were not only impressed with how much Activity Stream could potentially improve their sales results but also identified that having one central hub for analysis presented an opportunity to save time currently spent on analysing data from multiple platforms.

“Taking this type of approach was vital for the Coliseum’s small team, enabling them to achieve huge goals in their inaugural year of operation.”

Image: Architect's render of a performance at the Sydney Coliseum. Courtesy of West HQ.

Related Articles

23rd September 2019 - F1 moves to leverage data insights to drive decision-making

20th August 2019 - West HQ and NEC Australia to introduce industry leading customer experience at new Sydney Coliseum Theatre

15th July 2019 - 23 live performance winners honoured at completion of 2019 Helpmann Awards

11th June 2019 - West HQ announces inaugural program of events at new Sydney Coliseum Theatre

7th June 2019 - West HQ announces Ticketek as ticketing partner for new Sydney Coliseum Theatre

18th April 2019 - New Western Sydney Performing Arts Centre to be named Sydney Coliseum Theatre

17th December 2018 - Sport, music and theatre tourism booms as Australians seek fun times

22nd October 2018 - Western Sydney Performing Arts Centre invites Australia’s arts and entertainment industry to its stage

1st August 2018 - Rooty Hill leisure precinct rebranded as West HQ

1st May 2018 - Western Sydney Performing Arts Centre development moves forward with Executive Director appointment


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

GLADSTONE MRM

Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues

 
 

SLE WORLDWIDE AUSTRALIA PTY LTD

SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

@leisure Planners

@leisure is a team of experienced leisure, aquatic and sports facility managers and planners, with market modelling, sports management, recreation planning, business and GIS qualifications. We have…

read more

Consultants

 
 
 

Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more

Access

 
 

TicketSearch Pty Ltd

TicketSearch is focused on providing businesses, organisations, and venues with affordable, efficient, and powerful self-managed ticketing solutions. The organisation has offices in Australia, New…

read more

Attractions / Entertainment / Technology / Ticketing / Venues

 
 

SimplySwim

    SimplySwim is a school management solution that helps swimming school owners and managers optimize operations by automating functions such as managing class schedules, billing and…

read more

Aquatics / Education / Recreation / Safety / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business