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New permanent Fitness Australia Chief Executive announces peak body will focus on ‘core business’

New permanent Fitness Australia Chief Executive announces peak body will focus on ‘core business’
April 11, 2019

Opening the FILEX Business Summit in Sydney today, Barrie Elvish, newly confirmed as the permanent Chief Executive of Fitness Australia, has announced that the fitness industry’s peak industry association is to place a heavy focus in its core business towards promoting physical activity to the public through partnerships with Government agencies like Sport Australia and the corporate and allied health sectors.

Confirmed in his new role at the Fitness Australia board meeting yesterday, having previously been Fitness Australia’s interim Chief Executive, Elvish stated “our new strategic direction will see Fitness Australia as a key player in getting more Australians more physically active more often and our success will benefit our industry, and the Australian community.

“We know that there’s a deterioration of the overall health of Australians. As a consequence, Governments at all levels nationally - and internationally for that matter - are turning their focus on the need to encourage more members of the community to participate more regularly in physical activity. Indeed, Australia has joined the international campaign and is a recent signatory to the World Health Organization’s Global Action Plan on Physical Activity 2018-2030.”

“I believe this scenario represents a once in a lifetime opportunity for Fitness Australia and our members, to have a significant and long lasting positive impact in the non-exercising Australian community.”

Fitness Australia has an integral, and important, role to play in this initiative at a national level through effective advocacy underwritten by evidence-based research, a professional membership base and high quality accessible facilities.

Elvish added “you’ll start to see new programs and initiatives by Fitness Australia that encourage more people to be active; connecting more mums, dads, children, older adults, people living with a physical disability or with a mental health condition, our First Australians and the wider community generally with our industry’s workforce and facilities.

“The more Australians who participate in physical activity the more opportunities for employment in the industry and associated business growth.”

Elvish also revealed that controversial advice for fitness professionals to not offer nutritional advice to clients is to be reviewed.

Related Articles

5th April 2019 - Fitness industry set to come together at FILEX 2019 Convention

28th March 2019 - Fitness Australia flags FILEX 2019 highlights

22nd March 2019 - Fitness Australia executive reports on World Health Organization Dialogue

7th February 2019 - FILEX 2019 Business Summit to inspire delegates’ success and profit

5th February 2019 - Fitness Australia announces finalists in 2019 Australian Fitness Awards

29th January 2019 - Fitness Australia introduce new Continuing Education pathways for professionals

15th January 2019 - Fitness Australia names new Chief Executive

28th November 2018 - Fitness Australia makes FILEX 2019 announcements

10th October 2018 - Fitness Australia appoints new Chairperson to drive growth and unity

5th September 2018 - World Health Organization advises that lack of exercise puts one in four people at risk

1st August 2018 - Federal Government releases new national sport plan

20th July 2018 - Report shows few Australians of all ages meeting physical activity guidelines

4th June 2018 - World Health Organization launches Global Action Plan on Physical Activity

14th May 2018 - Walking, swimming and fitness training top list of Australians’ physical activities

20th April 2018 - Fitness Australia announces new industry awards initiative

19th April 2018 - Fitness Australia reveals new brand identity

28th November 2016 - Fitness Australia announce formation of Industry Standards Council

5th October 2010 - Associations jointly endorse new guidelines for exercise intensity


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