New Les Mills program looks to exploit growing popularity of Pilates

August 30, 2024

Looking to link in with the growing interest in Pilates, Les Mills has launched a new Pilates program scientifically proven to enhance flexibility, endurance and more

With Les Mills program licensed to 20,000 health clubs around the world, the launch of Les Mills Pilates repurposes the classic exercise modality in a new format to attract Gen-Z fitness enthusiasts.

Developed through 50 rounds of tests and revisions, Les Mills says its new program delivers a marquee Pilates experience that will insert into any studio with ease.

Intended to help long-term member retention, the program differs from traditional Pilates classes, ushering in new music and the uplifting coaching style Les Mills is famous for.

The ease of the program is aided by a speedy instructor certification process and with a mat being its lone equipment requirement.

Introducing the program, Les Mills Pilates co-creator, Summer Bradley advised “being able to deliver Les Mills Pilates in any space, with nothing more than an optional mat, means clubs can quickly bring the world’s hottest trend to their studios and engage a broad range of members.

“The program pays homage to Joseph Pilates, blending the best of old with the best of new as we add unique music, beautiful choreography and supportive coaching to offer members an unforgettable experience.”

Globally Pilates has been going through a surge in popularity, particularly in Australia.

Acknowledging this growth, Bryce Hastings, Head of Research at Les Mills, noted “with Pilates all the rage right now - particularly among younger members - Les Mills Pilates serves as the perfect addition to the timetable, offering integrated functional core training that supports other workouts, reduces risk of injury and leaves you feeling great.

The program features low-impact, high-intensity exercise to elevate core endurance, flexibility and general well-being. It can be modified as well to make it applicable to different participants at varying fitness levels or dealing with any setbacks.

Bradley added “anyone who wants to move better and feel better will love this workout.

“It’s a particularly good complement for strength training or high-impact training. There are lots of different options and progressions, so people of all abilities can feel confident and enjoy the benefits.”

Program Effectiveness
While the program is new, there’s already significant evidence backing its effectiveness.

Dr Gillian Hatfield, an Associate Professor of Kinesiology at Canada’s University of the Fraser Valley, conducted an eight-week trial featuring individuals with an average age of 34.6 years who formerly took no part in regular Pilates or core training. Of that pool, 61% experienced an increase in abdominal endurance, 20% saw an increase in back endurance, 13% saw an improvement in flexibility and 13% experienced an uplift in general well-being.

Click here to contact Les Mills Asia Pacific via their entry in the Australasian Leisure Management Supplier Directory.

Images courtesy of Les Mills International.

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