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Looking to expand Vaura Pilates studios continues with Hapana

Looking to expand Vaura Pilates studios continues with Hapana
July 15, 2024

Following its 2021 acquisition by F45 training, Vaura, the new brand for Vive Active studios, is looking to expand in key international markets.

The opening its first location in the USA in January - in New York's Upper East Side - indicates that

F45 is looking to develop Pilates concepts, having also launched its FS8 concept in 2021.

As part of the rebranding of Vive Active to Vaura, F45 had suggested that Vive change their software. However, the longtime partnership with software provider Hapana is being maintained following Vive having fought to maintain their technology partner based on Hapana's crucial role in their expansion.

Now, as Vaura, they will continue to use Hapana for the same reason as their rebranding - to support their strategic vision for expanding its presence internationally.

Hapana Chief Executive, Jarron Aizen advised “this decision reflects the strong partnership and trust between Vive and Hapana, and we are excited to continue this journey together under the Vaura brand.”

Vaura Director of Operations, Lilly Mills noted “Hapana has been instrumental in supporting VAURA's evolution and growth by providing robust technological solutions that streamline our operations and enhance the client experience.

“Their platform has enabled us to manage our expanding network of studios efficiently and maintain high standards of service across different locations.”

From their first studio in Sydney in 2017 to their first international franchise in Singapore five years later, Hapana has been an integral partner for Vaura. Hapana’s integrated scheduling and client management tools were pivotal for VAURA's growth, and the Corporate Dashboard reporting and analytics tools provided insights into client behaviour and studio performance, helping VAURA make informed decisions as they scaled.

Mills added “we are excited about this new chapter for Vaura and look forward to continuing our journey with the support of our dedicated team, clients, and partners like Hapana.

“Together, we will achieve new milestones and bring the Vaura experience to a broader audience worldwide.”

Hapana Guide to Running a Fitness Challenge
With a decade of industry experience working with some of the most innovative fitness brands globally, Hapana is sharing its knowledge and learnings on fitness challenges.

Released as a PDF file, the Guide includes:

  • Examples of successful fitness challenges (and one example of what not to do)
  • Step-by-step guide to rolling out challenges across franchises
  • Practical tips to make your challenge offering a standout experience

Click here to download the guide.

Image: Vaura Pilates.

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4th June 2024 - F45 rebrands Vive Active subsidiary as Vaura

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23rd May 2024 - STRONG Pilates to open second base in the USA

9th May 2024 - AUSactive seeks input in developing Pilates Industry Guidelines

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10th April 2024 - Gallagher offers fitness insurance solutions for gym owners, Pilates and yoga studios and instructors

2nd April 2024 - Australia Sports Institute looks to expand franchise network of Pilates training centres

5th March 2024 - Hapana launches challenge capability with STRONG Pilates

21st February 2024 - Hapana and Ezypay return as BFT annual conference sponsors

8th November 2023 - Fitness entrepreneur targets closing F45 gym sites

6th November 2023 - Hapana secures investment to drive USA expansion

20th October 2023 - Media reports advise of multiple closures of F45 gyms

9th October 2023 - BFT and Hapana extend partnership

14th September 2023 - Fitness management platform Hapana collaborates with Stripe to meet global customer needs

18th August 2023 - F45 moves to pull its shares from the New York Stock Exchange

21st October 2022 - FS8 adds Mick Fanning’s new workout to its studio timetables across Australia

10th May 2022 - Combining Pilates, tone and yoga, FS8 looks to franchise expansion

14th April 2021 - Surfing champion Mick Fanning launches FS8 fitness training studio network


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